CPPDSM4014A Assessment 1 – Market Property for Sale

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Unit name: Market Property for Sale

Unit Code: CPPDSM4014A

Unit purpose

This unit describes the performance outcomes, skills, and knowledge required to market all types of property and businesses for sale.

It includes planning, developing a marketing plan, preparing marketing materials, implementing marketing activities, and reviewing and reporting on marketing plans and activities.

The unit may be included in the licensing requirements for persons engaged in real estate activities in States and Territories where these activities are regulated.

Elements and performance criteria

Element

  

Performance criteria
1. Develop a marketing plan for the property.
  • Potential buyer profile and benefits of effectively marketing property for sale are discussed with the seller.
  • Strategies and timeframe for marketing property, including possible marketing activities, are discussed with the seller.
  • The costs of different marketing strategies and activities are discussed with the seller.
  • Marketing plan for the property is prepared and presented to the seller in line with agency practice.
  • Marketing plan, including marketing activities and budget, is agreed with the seller.
2.     Check marketing materials.
  • Marketing materials that reflect agreed property and agency marketing plan are developed within the agreed budget and timeframes.
  • Marketing materials are checked for accuracy and compliance with agency and legislative requirements.
3. Implement marketing activities.
  • Persons involved in marketing property for sale are briefed on their roles and responsibilities to ensure the success of marketing activities.
  • Marketing activities are implemented in line with an agreed marketing plan and budget.
  • Responsibility is assigned for ongoing monitoring of marketing activities.
  • Marketing activities are implemented that comply with agency practice, ethical standards, and legislative requirements.
  • Seller is kept informed of the progress of marketing activities according to agency practice and legislative requirements.
4.     Review and report on marketing activities and plan.
  • Marketing activities and plan are reviewed against the aims and objectives of the marketing plan.
  • Feedback on outcomes of marketing activities is sought using reliable methods and verifiable data according to agency practice.
  • Need for alternative marketing activities, and adjustments to marketing plan are assessed in consultation with relevant people if property proves difficult to sell.
  • The effectiveness of planning and marketing processes is assessed to identify possible improvements in future activities.
  • Costs and timelines are analyzed to evaluate and improve future marketing initiatives.
  • Conclusions are prepared from verifiable evidence and advice is provided on future marketing initiatives.

Pre-requisite/Co-requisite units

Nil / Nil

Unit outcome

This unit is upgraded. Your result will be recorded as AC (achieved competence) or NC (Not competent). To achieve AC, you must complete all tasks within the portfolio.

Assessment overview

General information

  • You may be allowed to undertake another assessment if you do not complete an assessment event. This must be negotiated with your teacher. Should you be unsuccessful in the 2nd attempt, you may need to re-enroll in the unit the following semester.
  • You will receive feedback on each assessment provided it is submitted on or before the agreed due date. Assessments completed after the agreed due date must be submitted directly to the Headteacher. In such cases, you will need to show the cause of why you are making a late submission. If the employability skills associated with the unit include punctuality, the late submission may not be accepted. As soon as you become aware of the circumstances that may prevent submission on time, notify your teacher to request an extension in time.
  • If you want to view your results at any time, your teacher can provide you with instructions on how to access your student record via student e-Services
  • All TAFE students can apply for Recognition of Prior Learning (RPL). For more information, go to http://Tafenow.com.au/studentinfo/rpl.
  • If you have a permanent or temporary condition that may prevent you from completing the assessment task(s) you should immediately talk with your teacher about ‘reasonable adjustment.’

This is the adjustment of how you are assessed to consider your condition and may include providing a support person or extra time. The assessment criteria cannot be altered.

  • If you disagree with the result given for your assessment task, you may appeal the assessment decision. You should first discuss the assessment result with your teacher. If you are not satisfied with the outcome of that discussion, you can access the appeal process through the campus administration office’s staff.
  • For more assessment information, refer to ‘Every Student’s Guide to Assessment in TAFE NSW’ which is available on the TAFE internet site at: https://www.tafensw.edu.au/courses/assessment/assets/pdf/assessment_guide.pdf.

Assessment Range and Conditions

Range Conditions
Submission date

TAFE students now have rolling enrolments. You should discuss a timeline with your facilitator for completing this unit.
The student is required to provide materials and equipment. o  PCo  Internet access
The teacher is required to provided material and equipment Nil
Additional resources Nil
Teacher support and supervision

This assessment task does not require supervision. If you are unclear about any aspect of the assessment events, don’t hesitate to get in touch with your teacher for guidance.
Student collaboration Student collaboration is not permitted.
Submission Instructions

Students should upload their submission on the link provided in the Online Learning Management System.
Assessment Attempts Two attempts.

Assessment plan

To demonstrate competence in unit CPPDSM4014AMarket property for sale, you will need to complete the following assessment task successfully:

  • Assessment Event 1 – Written questions
  • Assessment Event 2 – Present Marketing Campaign

Assessment tasks

  1. Describe a marketing plan
  1. Name and describe the six elements that contribute to a marketing plan
  1. Discuss the benefits your agency will derive from the promotion of property for sale
  1. Outline the importance of monitoring and reviewing advertising and how you would inform your client?
  1. Describe the importance of understanding your “Buyer Profile” and how you analyze your potential buyers.
  1. List five (5) marketing activities and discuss the legislative requirements on advertising
  1. Describe the roles of the following when implementing a marketing plan;
    • Listing agent
    • Sales associate
    • Administration staff
    • Licensee
    • Vendor
  1. List and describe the six (6) steps that can be used to review the success or failure of a marketing campaign and what strategies can be put in place to bring the marketing back on track?

Marking criteria

You must meet the following criteria to complete this assessment task successfully.

Marking Criteria
The answers must include the number of responses as indicated
knowledge of marketing program, marketing activities, staff roles in preparing a marketing plan
Knowledge and importance of the marketing plan review.
Identify the success or failure of a marketing campaign.

Assessment event 2 – Present marketing campaign

The property owner was impressed with your presentation and has asked you to design a marketing campaign for it and present it to them for consideration.

This is to be a “Professional Report”

Part A

A marketing campaign is the central planning tool for all marketing strategies. You are to prepare a marketing campaign using the following;

  • The six elements outlined in the unit
  • Buyer profile
  • A sample of marketing & advertising
  • Explain the relative merits of various media including Digital media, the Internet, local papers, open homes.
  • Create a “Marketing Schedule” showing the selling period
  • The marketing schedule must be realistically costed.
  • You are to include how you will review the campaign
  • How the vendor will be informed of the progress of the marketing activities
  • Risk management strategies
  • Marketing strategies could be implemented to keep “Marketing on Track.”
  • The timeframe for marketing property
  • Who will be monitoring the marketing activities?

Part B

You are to create two (2) copies of an advertisement for the newspaper, including photos (one-quarter of the page add and one-half page add, a copy of window display, property sign, and prepare an editorial submission for the property.

The editorial is to be < 750 words

Marking criteria

You must meet the following criteria to complete this assessment task successfully.

Marking Criteria
Knowledge and use of a marketing campaign
Knowledge of marketing activities to comply with agency practice ethical standards and legislative requirements in marketing property for sale.
Knowledge and use of a “Marketing Schedule” including costings
The answer to the editorial must be more incredible than 750 words
Identify Risk management and marketing strategies when creating a marketing campaign