Look up in the sky plan
Marketing team
RDFS has proposed to launch a full time medical program called as “Look up at the sky” which has been supported by the federal government and the people of the community. The program has been designed to exclusively provide services to the people who need medical assistance.
Thus, the association has formed marketing team that is entrusted with the task of carrying out different challenging works related to the medical assistance. The team is expected to analyse the challenges that will be faced by the RDFS, while implementing the new program that is meant to benefit the members of the community.
In this process, the health care services and the type of medical equipment’s that are required for execution of the tasks are analysed by the experts of the marketing team. This is done to overpower the challenges that can impact the performance of the services.
The marketing team will also promote the services amongst the people and other departments that basically work towards the welfare of the people of the community. The team will ensure to prepare effective marketing schemes that will be useful for promoting the services amongst different service provides in the country. (DeRue, 2010)
The importance of the health care services cannot be overlooked at any point in time, and thus the marketing team makes an attempt to increase the quality of services that is rendered to the people.
At the time of marketing the services, the team ensures to promote the best factors about the infrastructure and other things that are associated with the tasks that are related to the execution of the tasks related to the marketing of the medical services to the patients.
The team will also measure the quality of the services that is being rendered by the program and analyse the changes that are required for execution of the medical services to the people. The objective is to provide quality medical assistance to the members, and ensure that the challenges that are involved in the process are executed in the right manner. Thus, the marketing team ensures to adopt and implement (Grant and Anderson, 2002)
a. Market summary
In order to promote the services and the tasks to the people across the country, it is necessary to conduct the market summarization. In this process, the team analyse the requirements of the industry that provides medical assistance to the people and other health care centres.
For conducting the market summary, the market features and PEST analysis is performed by the team members of the company. (Phcris, 2014)
i. Market features
Through the market features the RDFS analyse the challenges that are involved in the process of execution of the tasks that are related to promotional activities. In this method, the following factors are taken care of –
- Fundraising methods
- The amount that is required for gathering funds by the company for executing the tasks
- Developing a team of doctors who will be able to cater the needs of the people of the community
- Develop strategy through which the team of the doctors can be formed and the tasks that are involved in the promotion of the services can be executed in the right manner.
- Plan the steps through which the tasks can be promoted in different parts of the country. Such a differentiation is also required to ensure that the tasks are done in the right manner, and the same is communicated with the members.
- Analysis is done about different tasks and steps that are involved in the process of execution of the works. (hwa.gov, 2005)
At present the program has been designed to help people to get medical assistance as soon as possible, without actually losing on the time. An attempt is made to improve the quality of the medical services that is being rendered to the members by the health care centres in Australia.
Look up in the sky is an exclusive company that provides services to the members for no fees. However it is equally important to promote the services that is being rendered by the company to the members. Prime objective is to conduct the research through which the requirements of the people of the community are done in an effective manner.
Also, an attempt will be made to increase the number of schools that will provide basic education about the medical services that are necessary for the people from the remote area. At present the NGO aims to operate the services for the people in and around Tasmanian and other areas in Australia.
The campaigning program has been planned to incorporate the changes that are required for educating the people. (Brandrepublic, 2014)
In this process, planning has been done for executing the following tasks –
- Setting up of new schools
- Hiring efficient teachers who could handle the challenges that exist in teaching the students and others about the medical services in rural areas.
- Planning and implementing the steps that are necessary for carrying out the important tasks (Barom & Graham, 2007)
ii. Macro environmental factors
Macro environmental factors are quite necessary to be considered by the management of the NGO. In this process, it is necessary to evaluate different types of environmental factors that can impact the performance of the program that is meant to provide benefits to the people of the community.
For this the analysis of the situation is done through PEST analysis. Through this method, it is possible for analysing the different factors that can positively or negatively impact the performance of the program that is meant to benefit the people. (Aarat, 2014)
PEST analysis
Such an analysis is necessary for considering the challenges that might be faced by the organization, while implementing the plan.
- Political factors – Look up at the sky is a program that is being launched by non-profit making organization. In political factor the management conducts a detailed research on the activities that includes the political factors. It includes getting the necessary permission that is needed for the running the program.In this method, the agreement and other requirement that has been stated by the federal authorities has to be analysed as well. This will enable the company to function in the best possible manner. (Mills, 2009)
- Economic factors – In this method, the authorities analyse the feasibility of the program and the different economic factors that can impact the performance of the tasks. Some of the factors that are included in the processes are the economic condition of the country, the price fluctuations, challenges related to the policies that are implemented by the government, and many others. These factors has to be taken into consideration, as it will help in building a better platform that is required for carrying out the tasks that are associated with the organization. The decision regarding budget and the other tasks are also discussed with the members, based on the economic factors of the country. The program is expected to be operated on a non-profit making basis. For this, it is necessary to consider the challenges that can impact the planning and implementation of the education program.
- Socio-cultural factors – In this process factors related to the population, lifestyle, medical problem, and awareness of the types of medical issues are taken into consideration. This is done to ensure that the right type of services is rendered to the people. In this method, the expectations of the clients or the people are also taken into consideration. This is done to ensure that the challenges are overpowered and effective services are provided to the members. It is necessary to gather the required information through which the quality of the services can be improved for the people.
- Technological factors – Technology has positively affected the way in which the medical services have been carried out by the individuals. The management of the NGO intends to provide effective services through which the major problem that are associated with the medical services can be catered. The company aims to implement little technological equipment that will be useful in emergency medical condition. In this method, it is necessary to consider the funds and the usefulness of the tasks that is proposed to be implemented by the NGO. Apart from this, the program is a non-profit making concept and thus it is necessary to gather information about the benefits that will be provided by the government to the company.
- Environmental factors – In this process, the rules and regulations that are required to be followed by the organization is highlighted. This is done to ensure that the tasks are carried out in the right manner. One of the biggest challenges that are faced by the company is allocating the services to people who are located in different areas. In other words, planning has to be done in an effective manner for distributing the services to the people. The challenges that are analysed in the right manner and different steps are taken to overpower the same.
- Legal factors – The requirements for the company in terms of documentation and others factors are also taken into consideration by the management. In this process, the rule that needs to be followed for complying with the legal factors has to be considered by the experts of the NGO. Such an analysis is required for smooth conduct of the operational activities of the program.
b. Analysis competition
This is quite an important factor that has to be done by the management of the organization. “Look up at sky” is a non-profit making program that is meant to benefit many people across the world and the country.
This, it is necessary to analyse the expectations of the users and medical team that has been rendering similar time of services to the people who need medical assistance.
In this method, the management has proposed to develop more than 200 operational activities different parts of the country. Planning and implementation of the steps will be done after analysing the needs of the people residing in a particular community.
At present the quality of the services has been compared with the ones that are being provided by the private organizations. Thus, the management intends to analyse the competition, as this will help in developing new and better projects that will be useful for the company. (Marketo, 2014)
c. Analysis of the issues
The problem with the analysis of the issue is related to drafting policies through which the changes that are related to the implementation of the program is done in an effective manner. The products and services that are required for implementing the program has to be done on an effective manner.
This will ensure that the barrier that exists in the course of the implementation of the program is taken care of. Besides this the local services that are provided by the other originations are also taken into consideration. (Trask, 2011)
d. SWOT analysis
The strengths and weakness of the project is analysed by the program head. In this process, the following tasks the following tasks are taken into consideration.
Strengths
- Awareness about the program
- The previous program had maintained positive and long lasting relationship with the patients and other organization that are a part of the program.
- Improve the quality of the services for the people and ensure that the society is provided with maximum benefits.
- The implemented programs are flexible and are meant to provide maximum benefits to the users and people of the community.
- Efforts are taken to provide effective care to the patients and also for those who need medical services
- Educating and knowledge is provide to the people
Weakness
- Not many people are aware of the benefits that are associated with the program.
- The program functions of funds that are received from government authorities and other charitable trusts
- Need more funds to carry out the tasks
Opportunities
- Promote medical education amongst the grown-ups and students
- Ensure that the services are provided at a lower price as this will benefit maximum number of people
Threats
- Improper support system
- No proper use of knowledge (Yukel, 2008)
6. Marketing research and information
It is necessary to gather the necessary information about the market. This will help in drafting the best policies that will be befoul in rendering the best services that will be useful for the people.
In thus method, it is necessary to collect information from different resources and analysis the importance.
In order to make the program a success, the company has planned to implement the changes that will helpful to students who are in grade 3 and 6th.
Look up at the sky is a unique program that is meant to provide maximum information about the medical services to the students and others. In this method, the experts conduct research through which the information is collected by the experts. (Bogue, 2009)
7. Marketing strategy
The program is meant for the people and thus, the strategy is expected to be simple and effective for the people. In this method, the information is gathered by the experts to prepare the plan that is required for executing the tasks.
8. Marketing mix
Marketing mix is an effective tool through which the promotional activities are planned and implemented by the experts. In this method the promotion is done through 4 p’s, which are –
- People
- Process
- Place
- Promotion
a. Marketing plan budget
Budget has been prepared to understand the usability of the funds that is required for the business. The budget bifurcation includes –
- Allocation of funds for set-up costs
- Marketing expenses
- Promotional expenses.
- Training expenses
Conclusion
The program has been introduced for the people and it is meant to benefit the community. Group consists of members who belong to different areas, and it mainly includes doctors who come together to work for the clients.
In this process efforts are tan to provide maximum benefits to the users and ensure that the people get the best information that is necessary for the medical assistance.
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