{"id":335,"date":"2015-06-16T09:45:49","date_gmt":"2015-06-16T09:45:49","guid":{"rendered":"http:\/\/assignmenttask.com\/tutorhelp\/?p=335"},"modified":"2024-01-24T07:20:04","modified_gmt":"2024-01-24T07:20:04","slug":"history-of-mcdonalds","status":"publish","type":"post","link":"https:\/\/assignmenttask.com\/tutorhelp\/history-of-mcdonalds\/","title":{"rendered":"History of McDonald’s"},"content":{"rendered":"

<\/a>Introduction of McDonald\u2019s<\/u><\/h1>\n

<\/a>1.1 History of McDonald’s<\/h2>\n

McDonald is one of the top leading fast-food restaurants internationally. In 1940 The Dick and Mac McDonald Started up their first McDonald outlet in San Bernardino California. When they first started off with only just a hotdog stand which was then expanded to about 25 items which were mostly roasted. Dick and Mac shut down In 1948, and reopen the restaurant to deal with only with hamburgers, milkshakes and fries. Currently, there are more than 110 McDonald\u2019s outlets in Singapore, attending to approximately 1.2 million customers weekly and there are about 30,000 McDonald outlets internationally.<\/p>\n

<\/a><\/a>1.2Nature of McDonald\u2019s<\/h2>\n

<\/a>The McDonald\u2019s operates in these food service lines as one of the world\u2019s fastest service restaurant chains. McDonald\u2019s only has one objective in mind, to maximize profits earned. Like any other fast food restaurants. McDonald\u2019s worked towards this goal and reach out at its very best to achieve it.<\/p>\n

<\/a>1.3 Company’s Goal<\/h2>\n

McDonald\u2019s very main objectives are to bring good food in a sociable and fun environment, to be a responsible company and cater well better returns to their shareholders. McDonald\u2019s provide its customers with food of better quality, faster service and affordable price. They also hope to be more eco-friendly and to bring in healthier food.<\/p>\n

<\/a>PESTEL analysis<\/u><\/h1>\n

<\/a>2.1 Political<\/h2>\n

McDonald industry deal with different kinds of political problems as they have outlets over 119 countries. Certain location the company deals with problems like overwriting rules and regulations due to health implications of fast food. Political situations in Singapore are not problematic for McDonald as it requires to monitor the rules and regulations which is handling fine.<\/p>\n

In general, McDonalds are affected due to regulations of fast food industries set by the government policy for example health consciousness and cleanliness policy. Health problem have been a main concern for most people. people are having diseases such as high cholesterol because they are consuming too much oily food and not doing any cardio activities. They are also facing a backlash from parents as a result of the rising in obesity and eating habits.
\nThe restaurants are bringing in healthier choices to cater to customer\u2019s needs. For example, McDonald\u2019s recently brought in grilled chicken wraps and Salad Chicken McGrill which are a better and cleaner choice compared to the rest of the items available.<\/p>\n

<\/a>2.2 Economic<\/h2>\n

Singapore has a rising turnover for Food and beverage sector estimated to be S3.6 billion annually. Even though a small part which only contributes about 1% to GDP; it is a important aspect to the tourism industry. According to a latest survey done by Sydney-based Research Company, BIS shrapnel, an average Singaporean paid about $1900 eating out. Eating out is a common habit among Singaporeans. Singapore has also been rank as one of the three top eating capitals in the Asia pacific region.<\/p>\n

<\/a>2.3 Social<\/h2>\n

McDonald\u2019s aims the younger crowd. Many teenagers and kids are attracted by their interesting promotion like the Monopoly game which attracted many youths to visit their store more regularly as they get a chance to win attractive prizes. it also launched two successful promotions such as the Hello Kitty and Despicable Me toy, in 2013. Both Both promotions resulted in long queues. McDonald also regularly announced seasonal menus to capture consumers for repeating visits promotions.<\/p>\n

Teenagers also find the trills hanging out, studying at night or watch football at these 24hours restaurants.<\/p>\n

<\/a>2.4 Technology<\/h2>\n

Technology acts a very major part in the development of a country and also in business industry. Singapore\u2019 advanced technology which assists as an aid to McDonald industry, distribution and\u00a0marketing<\/a>. With the advantage of technology advancement, McDonald not only uses commercials for marketing, they also use social media platform. In addition, McDonald\u2019s also has connection with Visa for cashless delivery. customers are able to use their pre-registered Visa account to pay without having trouble of entering account details .
\nThere is also an increasing growth of food outlets who engage with online platforms such as Groupon which introduces promotions to get customers attention.<\/p>\n

<\/a>2.5 Environmental<\/h2>\n

McDonald\u2019s have recognise that waste controlling is one of the environmental problems that are facing and therefore execute the reduction of packing material\u2019s McDonald\u2019s in Singapore cultivate a habit of paper-based packaging that allow better waste management. McDonald\u2019s developed Singapore’sone of the largest user of recycled paper in 1991 and had saved an average of 17,500 trees and 56 Olympic-size pools of water.<\/p>\n

McDonald\u2019s had also cultivate responsible purchases by setting up environmental guidelines on every supplier.Ingredients like\u00a0 beef, fish,eggs and vegetables etc. In addition, McDonald\u2019s contributed to the social responsibility commitments by making sure that \u00a0animals’basic requirements are met.<\/p>\n

<\/a>2.6Legal<\/h2>\n

There has been recurringhollering in opposition to the fast\u00a0food line.\u00a0This similarity made McDonald\u2019s apply anextra consideration on their corporatesocial responsibilities.\u00a0On the whole,\u00a0this addressed the need of the\u00a0company to form its corporate status to a more positive and a more socially accountable company. The reputation of\u00a0McDonald\u2019s is apparently a significant major issue.<\/p>\n

As Seen on the website of the company, it seems that they have attained strides to take in hand the key social censures that they have been criticizing in the\u00a0past decades.\u00a0The company\u00a0has delivered their customers the\u00a0important data that they need with reference to\u00a0the nutritional facts of their products.\u00a0This is to\u00a0attend thequarrels of obesity charged against the\u00a0products of the company.\u00a0In the same\u00a0way, the customers provide freedom of choices whether or not they want to purchase their meals. This is tied up with the socio-cultural aspects of the market on which they had been operating. For instance, operations in mainly Muslim countries require their meat to confirm to theHalalnecessities of the law. In the same regard, those that operate in countries in theEuropean Union should confirm to the existing laws banning usage of genetically modified meat ingredients in their food. This was main reason which forced McDonalds to annihilate<\/p>\n

Beef, pork and Mutton out of India\u2019s<\/p>\n

Menu. Other legal concepts like for example tax obligations, employment standards, and quality criteria are only a few of the majorconcerning on the company should take into consideration if not smooth operations will be hard to attain.<\/p>\n

<\/a>Porter\u2019s 5 Forces<\/u><\/h1>\n

<\/a>3.1 Threat of New Entrants<\/h2>\n

McDonald\u2019s faces low level of threat in terms of entrance of new competitors.\u00a0 With the current strong players such as \u2013Texas chicken, KFC , subway and Four fingers \u00a0in the industry currently, it will definitely cause issues \u00a0for new entrants at this point in time. \u00a0Several possible obstacles faced when starting up a new fast food restaurant includes labour workers, hiring in Singapore can be quite a nightmare as the locals are demanding for higher pay with shorter working hours whereas the foreign hiring quota is always being restricted and these days despite the old or young adults they don\u2019t work for long they hop around wanting a better enjoinment finding that their location is either hot, dirty or oily.Achieving a\u00a0 licenses can also be quite a trouble \u00a0as all food handlers in Singapore have to attend and pass a\u00a0Food Hygiene Course. Due tothe lack of space and land in Singapore, to enter the fast food industry will also require a very high capital as rental rates will be extremelycostly and atrocious resulting in new entrants not being able to breakeven.<\/p>\n

<\/a>3.2 Threat of Substitutes<\/h2>\n

Substitutions products and services acts as a threat if it gets constant. There are lots of substitutions for fast food restaurants that caters burgers for example, Burger King, Mos Burger, Wendy\u2019s and etc. There are also fast food restaurants that cater other preferences such as Kentucky Fried Chicken, Long John Silver and etc. These substitute products are always available in the market whether if it\u2019s similar in nature or totally different; all are categorized under fast food and serve as a strong substitute to McDonald\u2019s.<\/p>\n

<\/a>3.3 Bargaining Power of Suppliers<\/h2>\n

Suppliers have strong bargaining command when it is comes to a certain contract that McDonald\u2019s have with powerful brand names for example \u00a0Coca-Cola which are used to attract loyal consumers. These suppliers have more power as McDonald\u2019s it will either be forced to lose profit or to change their marketing strategies.<\/p>\n

<\/a>3.4 Bargaining Power of customers \/ Buyers<\/h2>\n

There is no switching cost for consumers to walk out of McDonald\u2019s and have their meal at another location. Customers also have strong bargaining power as there are close substitutions and different alternatives. McDonald\u2019s then have to come up with strategy that can keep their regular customers coming back by being consistent. Keeping their reasonable prices and having value meal is one of the steps taken in by McDonald\u2019s to be leading ahead of their rivals. These procedures taken can attract customer that makes decisions based on prices and consistency. Above all, McDonald\u2019s have also made numerous changes to their menu by adding in healthier choices for example, salads and grilled chicken burger and chicken wraps.<\/p>\n

<\/a>3.5 Intensity of Rivalry<\/h2>\n

The intensity level among rivals is highly powerful. The close competitors of McDonald\u2019s are Kentucky Fried Chicken and Burger King. When McDonald\u2019s started its first branch at Liat towers on 20 October 1979, a world record was set for serving the world\u2019s highest numbers of hamburgers in a single day. To forward itself of its rivals, McDonald\u2019s have implemented marketing strategies such as \u201cthe monopoly game\u201d, \u201cHello Kitty toys collection\u201d and etc. All of these campaigns have attracted alarge crowd to McDonald\u2019s till date which had placed them in a better position as compared to other fast food restaurants.<\/p>\n

<\/a>Conclusion \/ Recommendations<\/u><\/h1>\n

In conclusion, McDonald\u2019s faces numerous of challenges from its external environment, such as \u00a0the intimidation of further government health regulation, social concerns about the unhealthy products\/ingredients, adverse publicity from hoaxes or unsuccessful marketing campaigns on the internet, and additional disapprovals regarding the environmental impact of the industry. McDonald’s is considered to be the King of the fast food chain restaurant .To achieve this far McDonald’s has put in effortlessly hard work and sweat for ages to prove its existence\u00a0 in the competitive environment of Fast food.<\/p>\n

Through understanding of these challenges, McDonald\u2019s marketing and strategy managements can use the business\u2019 strengths, such as its assurance to food quality and safety, its effective marketing campaigns, and the overall strengths of its branding, to make changes in these challenges into a more potential business openings. In order for this to happen, they can use the information given by PESTEL analysis as the foundation for a broad analysis, to enable the intellectual setting of future stratagem for McDonalds. In this way, they can help to make sure \u00a0McDonald\u2019s remains a market leading in the fast food industry\/line.<\/p>\n

To get assignment help, please contact to our live chat adviser<\/strong><\/p>\n

\"chat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Introduction of McDonald\u2019s 1.1 History of McDonald’s McDonald is one of the top leading fast-food restaurants internationally. In 1940 The Dick and Mac McDonald Started up their first McDonald outlet in San Bernardino California. When they first started off with Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[301],"tags":[65,342,6,340,341,11,10],"class_list":["post-335","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-assignment-help","tag-assignment-service","tag-australia","tag-essay","tag-homework","tag-uk","tag-usa"],"_links":{"self":[{"href":"https:\/\/assignmenttask.com\/tutorhelp\/wp-json\/wp\/v2\/posts\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttask.com\/tutorhelp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttask.com\/tutorhelp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttask.com\/tutorhelp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttask.com\/tutorhelp\/wp-json\/wp\/v2\/comments?post=335"}],"version-history":[{"count":3,"href":"https:\/\/assignmenttask.com\/tutorhelp\/wp-json\/wp\/v2\/posts\/335\/revisions"}],"predecessor-version":[{"id":1146,"href":"https:\/\/assignmenttask.com\/tutorhelp\/wp-json\/wp\/v2\/posts\/335\/revisions\/1146"}],"wp:attachment":[{"href":"https:\/\/assignmenttask.com\/tutorhelp\/wp-json\/wp\/v2\/media?parent=335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttask.com\/tutorhelp\/wp-json\/wp\/v2\/categories?post=335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttask.com\/tutorhelp\/wp-json\/wp\/v2\/tags?post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}