{"id":6558,"date":"2024-09-14T11:41:15","date_gmt":"2024-09-14T11:41:15","guid":{"rendered":"https:\/\/assignmenttask.com\/answers\/?p=6558"},"modified":"2024-09-14T11:41:15","modified_gmt":"2024-09-14T11:41:15","slug":"alcon-case-study-project-work-assignment-for-students","status":"publish","type":"post","link":"https:\/\/assignmenttask.com\/answers\/alcon-case-study-project-work-assignment-for-students\/","title":{"rendered":"Alcon Case Study: Project Work Assignment for Students"},"content":{"rendered":"<blockquote><p><em>Need help with Alcon Case Study: Project Work Assignment? Assignmenttask.com has a team of professional <a href=\"https:\/\/assignmenttask.com\/experts\/\" target=\"_blank\" rel=\"noopener\"><strong>assignment writers<\/strong><\/a> who are well-experienced and knowledgeable in the field. Avail of our <a href=\"https:\/\/assignmenttask.com\/case-study-assignment-help.html\" target=\"_blank\" rel=\"noopener\"><strong>best case study assignment help<\/strong><\/a> at an affordable price. Secure your grade with AssignmentTask. We serve thousands of students worldwide. Our <a href=\"https:\/\/assignmenttask.com\/services\/\" target=\"_blank\" rel=\"noopener\"><strong>assignment help services<\/strong><\/a> deliver AI-free solutions, plagiarism-free work, and a 24\/7 live chat facility. Contact us!<\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/assignmenttask.com\/order-now.php\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1261 lazyload\" data-src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/Order-Your-Assignment.jpg\" alt=\"Order-Your-Assignment\" width=\"600\" height=\"150\" data-srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/Order-Your-Assignment.jpg 600w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/Order-Your-Assignment-300x75.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/Order-Your-Assignment-360x90.jpg 360w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/150;\" \/><\/a><\/p>\n<h3 style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong><em>Alcon Case Study: Project Work<\/em><\/strong><\/span><\/h3>\n<p>You joined Alcon as a Brand Manager post-IIHMR and now you are part of the India marketing team of Alcon (https:\/\/alcon.com\/)<\/p>\n<p>Your team is in-charge of product : <em>AcrySof Toric \u2013 Used in treating cataract patients having astigmatism<\/em><\/p>\n<ul>\n<li><strong>Situation:<\/strong>\n<ul>\n<li>Current Toric penetration is 2% (of cataract procedure) whereas opportunity is 40% of the total cataract procedure (7.5 mn)<\/li>\n<li>Alcon plays in the imported IOL segment which is 15% of total cataract procedure (7.5 million)<\/li>\n<li>Imported IOL segment category is growing by 5% on yr.<\/li>\n<li>Alcon is a market leader in overall imported IOL with a market share of 50%<\/li>\n<li>Currently Alcon is the market leader in the Toric category with 20% market The toric category is growing by 10% year on year.<\/li>\n<li>Toric IOL penetration is way below the opportunity available considering the fact that 40% of the cataract patients need Toric IOLs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Challenges:<\/strong>\n<ul>\n<li>Not every surgeon offers Toric IOL as an option to the patient<\/li>\n<li>Most of surgeons find it time-consuming to discuss astigmatism correction as an option with the patient<\/li>\n<li>Toric procedure is not covered under insurance<\/li>\n<li>Competition is almost @ 50% of Alcon Toric IOL price<\/li>\n<li>In recent times Alcon India is also witnessing severe pricing pressures from However, reducing prices will impact profitability<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Assumptions:<\/strong>\n<ul>\n<li>COGS = 4500 INR<\/li>\n<li>Current standard margin 69%<\/li>\n<li>Current field size: 100 sales executives, 20 FLM, 4 SLM, 1 NSM<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote><p><em><strong>Students Who are Still Searching for &#8220;<a href=\"https:\/\/assignmenttask.com\/do-my-case-study-for-me.html\" target=\"_blank\" rel=\"noopener\">Do My Case Study for Me<\/a>&#8220;. Don&#8217;t Get Stressed Contact AssignmentTask!<\/strong><\/em><\/p><\/blockquote>\n<p><strong>You as a Brand Manager need to come up with a marketing plan for AcrySof Toric to achieve the following:<\/strong><\/p>\n<ol>\n<li>Double the AcrySof Toric IOL penetration in two years<\/li>\n<li>Attain a sustainable standard margin of 70%<\/li>\n<li>Sales (revenue and volume) projections for 5 years<\/li>\n<li>P&amp;L based on your sales, marketing, tactical and operational plans<\/li>\n<\/ol>\n<p><strong>Your plan should also include:<\/strong><\/p>\n<ul>\n<li>Basic assumptions \u2013 beyond what is given in the case<\/li>\n<li>Detailed Data point working Excel file \u2013 Alcon Total units and Toric market size including Alcon Toric<\/li>\n<li>Market share progression<\/li>\n<li>Plan to overcome challenges<\/li>\n<li>Key levers for growth<\/li>\n<li>Resources required<\/li>\n<li>Competition rebuttal strategy\/action plan<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Need help with Alcon Case Study: Project Work Assignment? Assignmenttask.com has a team of professional assignment writers who are well-experienced and knowledgeable in the field. Avail of our best case study assignment help at an affordable price. Secure your grade with AssignmentTask. We serve thousands of students worldwide. Our assignment help services deliver AI-free solutions, plagiarism-free work, and a 24\/7 live chat facility. Contact us! Alcon Case Study: Project Work You joined Alcon as a Brand Manager post-IIHMR and now you are part of the India marketing team of Alcon (https:\/\/alcon.com\/) Your team is in-charge of product : AcrySof Toric <a href=\"https:\/\/assignmenttask.com\/answers\/alcon-case-study-project-work-assignment-for-students\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[729],"tags":[],"class_list":["post-6558","post","type-post","status-publish","format-standard","hentry","category-assignment-answers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alcon Case Study: Project Work Assignment for Students<\/title>\n<meta name=\"description\" content=\"Are you searching for Alcon Case Study: Project Work Assignment Solutions? 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