{"id":4730,"date":"2022-05-10T07:24:40","date_gmt":"2022-05-10T07:24:40","guid":{"rendered":"https:\/\/assignmenttask.com\/answers\/?p=4730"},"modified":"2022-10-12T07:33:24","modified_gmt":"2022-10-12T07:33:24","slug":"mkt20031-marketing-and-innovation-assessment-task","status":"publish","type":"post","link":"https:\/\/assignmenttask.com\/answers\/mkt20031-marketing-and-innovation-assessment-task\/","title":{"rendered":"MKT20031 Marketing and Innovation Assessment Task"},"content":{"rendered":"<h2><strong>MKT20031 Marketing and Innovation Assessment Solutions<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Assignment Details:-<\/strong><\/p>\n<ul>\n<li><strong>Topic: MKT20031 Portfolio<\/strong><\/li>\n<li><strong>Document Type: Assignment help (any type)<\/strong><\/li>\n<li><strong>Subject: Marketing<\/strong><\/li>\n<li><strong>Number of Words: 2000<\/strong><\/li>\n<li><strong>Citation\/Referencing Style: Harvard Swinburne Style<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/assignmenttask.com\/order-now.php\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3656 size-full lazyload\" title=\"Order Now\" data-src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now.jpg\" alt=\"Order Now\" width=\"700\" height=\"87\" data-srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now.jpg 700w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now-300x37.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now-360x45.jpg 360w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/87;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3656 size-full\" title=\"Order Now\" src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now.jpg\" alt=\"Order Now\" width=\"700\" height=\"87\" srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now.jpg 700w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now-300x37.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now-360x45.jpg 360w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>Assessment Task \u2013 Assignment 1<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>Stage 1: Innovation Concept Development<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Task 1: Consumer Analysis<\/strong><\/h3>\n<p>You are required to complete two tasks.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>1.1 Develop a target consumer persona table\u00a0<\/strong><\/h4>\n<p>You will need to pick one trend that you think is most relevant to you (i.e based on your prior experience, interests, etc). Then, you get to <u>pick one of Roy Morgan\u2019s consumer<\/u> <u>segment<\/u> that you believe is the best fit with your chosen trend then develop a consumer persona table using the given template.<\/p>\n<p>The RM\u2019s consumer segment should be used as a starting point. You are strongly recommended to conduct your own research into these consumers (e.g their likely age range, income, occupations, motivations\/goals, challenges, media habits, etc.). The best way to do this is to actually <em>ask\/interview <\/em>a few people who are in that segment, then validated or supported by industry reports or data. Please ensure you keep social distancing.<\/p>\n<p>You should analyse all the prospective segments to get an unbiased picture which segment is the best fit with your chosen trend. However, you will only need to develop <em>one consumer personal<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Figure 1. <\/strong>One example of a consumer personal table<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4731 lazyload\" data-src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/consumer-personal-table.jpg\" alt=\"\" width=\"1330\" height=\"657\" data-srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/consumer-personal-table.jpg 1330w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/consumer-personal-table-300x148.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/consumer-personal-table-768x379.jpg 768w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/consumer-personal-table-1024x506.jpg 1024w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/consumer-personal-table-360x178.jpg 360w\" data-sizes=\"(max-width: 1330px) 100vw, 1330px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1330px; --smush-placeholder-aspect-ratio: 1330\/657;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4731\" src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/consumer-personal-table.jpg\" alt=\"\" width=\"1330\" height=\"657\" srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/consumer-personal-table.jpg 1330w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/consumer-personal-table-300x148.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/consumer-personal-table-768x379.jpg 768w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/consumer-personal-table-1024x506.jpg 1024w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/consumer-personal-table-360x178.jpg 360w\" sizes=\"(max-width: 1330px) 100vw, 1330px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p>1.2 Apply the \u201cJobs to be done\u201d (JBTD) framework and the Forces Diagram to understand the target consumer.<\/p>\n<p>&nbsp;<\/p>\n<p>The Canvas will have information relating to this framework. You will need to:<\/p>\n<p>1. draw JBTD framework and Forces Diagram (exclude from words count) to analyse the above consumer personal.<\/p>\n<ul>\n<li>The JTBD diagram should present functional, emotional and social jobs and highlight the most important job for this personal.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>2. provide a 400-word analysis using evidence (e.g interviews, observations, research articles, etc.) to support and justify your answers to the following questions:<\/p>\n<ol>\n<li><strong>What desired \u201cjob\u201d\/progress is that person trying to achieve <\/strong>in relation to the trend we are investigating? Identify the functional, social, and emotional dimensions of the desired progress and <em>explain which dimension(s) are most important to this persona and why<\/em>.\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<\/li>\n<li><strong>What are the circumstances and context that affect the struggle for progress<\/strong>? Different consumer segments will have unique forces shaping their desired progress. You must analyse these forces using Forces Diagram framework.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>Figure 2. <\/strong>One example of JTBD Framework<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4732 lazyload\" data-src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/JTBD-Framework.jpg\" alt=\"\" width=\"895\" height=\"619\" data-srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/JTBD-Framework.jpg 895w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/JTBD-Framework-300x207.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/JTBD-Framework-768x531.jpg 768w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/JTBD-Framework-360x249.jpg 360w\" data-sizes=\"(max-width: 895px) 100vw, 895px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 895px; --smush-placeholder-aspect-ratio: 895\/619;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4732\" src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/JTBD-Framework.jpg\" alt=\"\" width=\"895\" height=\"619\" srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/JTBD-Framework.jpg 895w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/JTBD-Framework-300x207.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/JTBD-Framework-768x531.jpg 768w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/JTBD-Framework-360x249.jpg 360w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Figure 3. <\/strong>The Forces Diagram overview<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4733 lazyload\" data-src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Forces-Diagram-overview.jpg\" alt=\"\" width=\"404\" height=\"169\" data-srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Forces-Diagram-overview.jpg 404w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Forces-Diagram-overview-300x125.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Forces-Diagram-overview-360x151.jpg 360w\" data-sizes=\"(max-width: 404px) 100vw, 404px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 404px; --smush-placeholder-aspect-ratio: 404\/169;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4733\" src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Forces-Diagram-overview.jpg\" alt=\"\" width=\"404\" height=\"169\" srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Forces-Diagram-overview.jpg 404w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Forces-Diagram-overview-300x125.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Forces-Diagram-overview-360x151.jpg 360w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Task 2: Creating the innovation concept statement and forecast analysis<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4><strong>2.1 Innovation Concept Statement<\/strong><\/h4>\n<p>After analysing the potential target consumer, it\u2019s finally time to get creative and actually translate your trend into a concrete innovation concept\/idea by either role playing as an existing company or a new start-up. The innovation concept is a solution to address the persona\u2019s jobs and forces above.<\/p>\n<p>In 200 words, write an innovation concept statement and justification using the template provided. The innovation concept statement should answer \u201cwho, what, why and how\u201d questions such as (<u>Who<\/u> is proposing the innovation? For whom? <u>What<\/u> is the innovation<\/p>\n<p>\u2013 what are the <em>key important attributes and determinant attributes<\/em>? <u>Why<\/u> these key attributes? <u>How<\/u> are the attributes developed and delivered?)<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Figure 4. <\/strong>One short example of how product concept statements can be made<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4734 lazyload\" data-src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/product-concept-statements.jpg\" alt=\"\" width=\"493\" height=\"478\" data-srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/product-concept-statements.jpg 493w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/product-concept-statements-300x291.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/product-concept-statements-278x270.jpg 278w\" data-sizes=\"(max-width: 493px) 100vw, 493px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 493px; --smush-placeholder-aspect-ratio: 493\/478;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4734\" src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/product-concept-statements.jpg\" alt=\"\" width=\"493\" height=\"478\" srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/product-concept-statements.jpg 493w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/product-concept-statements-300x291.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/product-concept-statements-278x270.jpg 278w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>2.2 Forecast analysis using DENT-PC or SIP-CCC frameworks<\/strong><\/h4>\n<p>You will need provide <u>a forecast analysis of one key internal or external factor<\/u> that may impact the sustainability of your proposed innovation. You will need to use one factor of either DENT-PC or SIP-CCC framework for this.<\/p>\n<p>Note that your forecast need to be based on real evidence, not \u201cwhat-ifs\u201d. You are encouraged to use market and industry reports such as IBIS, EuroMonitor, or other articles that can provide you with concrete evidence to support your forecast.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>Stage 2: Innovation Concept Evaluation<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Task 3: Business Model Canvas<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4><strong>3.1 One-page poster of BMC <\/strong><\/h4>\n<p>Osterwalder &amp; Pigneur provides a template of nine building blocks that is aimed at equipping new ventures before they are launched. You must complete all nine building blocks to develop a one-page poster canvas (exclude from words count) and justification of the building blocks.<\/p>\n<p>&nbsp;<\/p>\n<p>The one-page canvas does not count as the word count. We recommend you present this as a pdf, pasted into your document, or submitted as a separate document.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Figure 5<\/strong>. Example canvas of Netflix and Uber BMC<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4735 lazyload\" data-src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Netflix-and-Uber-BMC.jpg\" alt=\"\" width=\"960\" height=\"540\" data-srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Netflix-and-Uber-BMC.jpg 960w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Netflix-and-Uber-BMC-300x169.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Netflix-and-Uber-BMC-768x432.jpg 768w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Netflix-and-Uber-BMC-360x203.jpg 360w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/540;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4735\" src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Netflix-and-Uber-BMC.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Netflix-and-Uber-BMC.jpg 960w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Netflix-and-Uber-BMC-300x169.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Netflix-and-Uber-BMC-768x432.jpg 768w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Netflix-and-Uber-BMC-360x203.jpg 360w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4736 lazyload\" data-src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Uber-BMC.jpg\" alt=\"\" width=\"960\" height=\"540\" data-srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Uber-BMC.jpg 960w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Uber-BMC-300x169.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Uber-BMC-768x432.jpg 768w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Uber-BMC-360x203.jpg 360w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/540;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4736\" src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Uber-BMC.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Uber-BMC.jpg 960w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Uber-BMC-300x169.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Uber-BMC-768x432.jpg 768w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Uber-BMC-360x203.jpg 360w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>3.2 Elaboration of the BMC<\/strong><\/h4>\n<p>You will then provide an explanation of following <u>two<\/u> building blocks using relevant theory\/concepts to justify your answer. The explanation of these building blocks is where you try to explain, justify, and convince the reader that your business model is solid.<\/p>\n<p>Imagine that the reader is a potential investor, so you need to \u201cshow-off\u201d and demonstrate that each element of your design has been carefully researched using best- practice theory and examples. For instance, you might draw on Augmented Product Concept to explain which value proposition will set you apart from your competitor, etc.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Segmentation Block: <\/strong>What is the segmentation strategy adopted? How many segments and how are they segmented?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Value Proposition Block<\/strong>: Drawing on augmented product concept, in relation to the value propositions building block, identify <strong>core, actual and augmented benefits <\/strong>and explain <strong>what the points of parity and what the points of differences are and Why. <\/strong>Use research evidence to support the discussion and show how these value proposition helps your company gain competitive advantage.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Task 4: Service Gaps Model <\/strong><\/h3>\n<p>The Gaps Theory highlights five potential pitfalls that may lead to unsatisfied customers.<\/p>\n<p>The framework was originally developed for services marketing, but can be used for products as well since in today\u2019s world, almost all market offering has <em>some <\/em>service elements to it. In this assignment, you must answer four questions relating to your business model, based on the Gaps Theory.<\/p>\n<p>&nbsp;<\/p>\n<p>Explain how your BMC element(s):<\/p>\n<ol>\n<li>ensure that management and staff know what customers expect (Avoiding Gap 1).<\/li>\n<li>ensure that delivery standards are accurately translating what the managers believe that customers expect (Avoiding Gap 2).<\/li>\n<li>ensure that the \u2018ground staff\u2019 can perform to the expected delivery standards (Avoiding Gap 3).<\/li>\n<li>ensure that there is a balance between what is promised to the consumer and the level of performance that is delivered (Avoiding Gap 4).<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Each Gap above is likely to be addressed by more than one elements of your BMC. Your job is to ensure you analyse all nine building blocks and show how some of them address which gap. Justify your discussion using theory\/concepts covered from Weeks 4-7.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Figure 6. <\/strong>Gap Model from Lovelock, Patterson and Wirtz, 2014, p. 349<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4737 lazyload\" data-src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Gap-Model-from-Lovelock.jpg\" alt=\"\" width=\"636\" height=\"499\" data-srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Gap-Model-from-Lovelock.jpg 636w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Gap-Model-from-Lovelock-300x235.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Gap-Model-from-Lovelock-344x270.jpg 344w\" data-sizes=\"(max-width: 636px) 100vw, 636px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 636px; --smush-placeholder-aspect-ratio: 636\/499;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4737\" src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Gap-Model-from-Lovelock.jpg\" alt=\"\" width=\"636\" height=\"499\" srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Gap-Model-from-Lovelock.jpg 636w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Gap-Model-from-Lovelock-300x235.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2022\/05\/Gap-Model-from-Lovelock-344x270.jpg 344w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>Do you want to get MKT20031 Marketing and Innovation <a href=\"https:\/\/assignmenttask.com\/answers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Assessment Answers<\/strong><\/a>? We have well-qualified MBA writers with years of experience. <a href=\"https:\/\/assignmenttask.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Assignment Task<\/strong><\/a> delivers 100% plagiarism free assistance in <a href=\"https:\/\/assignmenttask.com\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing Assignment Help<\/strong><\/a>. Students connect with us through our 24\/7 online chat services.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>For REF&#8230; Use: <span style=\"color: #808000;\">#getanswers2002147<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MKT20031 Marketing and Innovation Assessment Solutions &nbsp; Assignment Details:- Topic: MKT20031 Portfolio Document Type: Assignment help (any type) Subject: Marketing Number of Words: 2000 Citation\/Referencing Style: Harvard Swinburne Style &nbsp; &nbsp; Assessment Task \u2013 Assignment 1 &nbsp; Stage 1: Innovation Concept Development &nbsp; Task 1: Consumer Analysis You are required to complete two tasks. &nbsp; 1.1 Develop a target consumer persona table\u00a0 You will need to pick one trend that you think is most relevant to you (i.e based on your prior experience, interests, etc). Then, you get to pick one of Roy Morgan\u2019s consumer segment that you believe is <a href=\"https:\/\/assignmenttask.com\/answers\/mkt20031-marketing-and-innovation-assessment-task\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6758],"tags":[6762,6764,6763,6761,6760,6765,6759,5173],"_links":{"self":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts\/4730"}],"collection":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/comments?post=4730"}],"version-history":[{"count":1,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts\/4730\/revisions"}],"predecessor-version":[{"id":4738,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts\/4730\/revisions\/4738"}],"wp:attachment":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/media?parent=4730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/categories?post=4730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/tags?post=4730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}