{"id":4650,"date":"2022-04-18T10:15:57","date_gmt":"2022-04-18T10:15:57","guid":{"rendered":"https:\/\/assignmenttask.com\/answers\/?p=4650"},"modified":"2022-04-18T10:15:57","modified_gmt":"2022-04-18T10:15:57","slug":"pmar01-6-marketing-management-practice-assignment-answers","status":"publish","type":"post","link":"https:\/\/assignmenttask.com\/answers\/pmar01-6-marketing-management-practice-assignment-answers\/","title":{"rendered":"PMAR01-6 Marketing Management Practice Assignment Answers"},"content":{"rendered":"<h2><strong>PMAR01-6 Marketing Management Practice Assignment Solutions<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Assignment Detail:-<\/strong><\/p>\n<ul>\n<li><strong>Number of Words: 2500<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/assignmenttask.com\/order-now.php\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3656 size-full lazyload\" title=\"Order Now\" data-src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now.jpg\" alt=\"Order Now\" width=\"700\" height=\"87\" data-srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now.jpg 700w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now-300x37.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now-360x45.jpg 360w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/87;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3656 size-full\" title=\"Order Now\" src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now.jpg\" alt=\"Order Now\" width=\"700\" height=\"87\" srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now.jpg 700w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now-300x37.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2021\/08\/order-now-360x45.jpg 360w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><strong>Assignment C (PMAR01-6)<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3 style=\"margin-top: 5.0pt;\"><strong>SECTION A \u2013 PARAGRAPH QUESTIONS<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Read the Amazon case studies and recommended reading again (provided in <\/strong><strong>Assignment A and B), before answering questions that follow:<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>You have been assigned the role of assistant to the Marketing Manager for Amazon South Africa. You are required to assist in compiling components of the marketing plan.<\/p>\n<p>&nbsp;<\/p>\n<p>You will be using the answers to the following questions to structure your marketing campaign.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><u>Question 1<\/u><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>STEP 2: Assessing external environmental factors<\/strong><\/p>\n<p>This question relates to the second target market segment (existing Amazon customers who can obtain limited goods via international shipping to South Africa) only.<\/p>\n<p>&nbsp;<\/p>\n<p>1.1 Explain how each internal environmental factor listed below could impact a South African Amazon follower\u2019s engagement with a \u201cquestion sticker\u201d Instagram story:<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"50\">1.1.1<\/td>\n<td width=\"264\">Perception<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td width=\"50\">1.1.2<\/td>\n<td width=\"264\">Personality<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>1.2 Consider the external consumer decision-making factor \u2018social class\u2019. How can social class play a positive role in making Amazon a success in South Africa? In your answer, remember the marketing problem you aim to solve is: \u201cWhich product categories do the South African consumer want Amazon to make available?\u201d<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><u>Question 2<\/u><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>STEP 3: Marketing objectives and marketing mix strategies<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Consider your answers to STEP 1 and 2, and read the content below, before answering the question that follows.<\/p>\n<p>&nbsp;<\/p>\n<p>From the case study context, and your research on segment two of the target market, it is clear that Amazon South Africa strategically has two split objectives in mind:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Gain market research insight into what the South African market wants access to from Amazon via current international<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>Gain market research insight into what the South African market wants access to from Amazon which can enhance their local offering when retail operations<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>To achieve these objectives, Amazon South Africa will create a \u201cquestion sticker\u201d Instagram story to gain market insight from their page followers. This concept will be called \u201cProduct Insight 2022\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>You plan to centre the Instagram story around product categories, which may include market research insight into categories such as: beauty, books, cell phones &amp; accessories, consumer electronics, pet supplies, sports and office products.<\/p>\n<p>&nbsp;<\/p>\n<p>You are aiming to get customers to reply with an answer to the \u201cquestion sticker\u201d on the Instagram story to address your marketing problem: \u201cWhich product categories do the South African consumer want Amazon to make available?\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>To increase the chance of audience participation, an incentive will be offered: a discount voucher for first time Amazon buyers.<\/p>\n<p>&nbsp;<\/p>\n<p>2.1 Propose two <em>alternative <\/em>Instagram story tools for market research that would be useful to Amazon in understanding the South African market\u2019s product preferences. Motivate how each tool would work.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Note: <\/strong>ensure that your proposed ideas align with the established objectives and that they are novel i.e. not the same as the established \u201cquestion sticker\u201d tool in the \u201cProduct Insight 2022\u201d concept idea that was mentioned previously.<\/p>\n<p>&nbsp;<\/p>\n<p>2.2 Conduct an extended marketing mix 7P\u2019s analysis that details the stipulated \u201cProduct Insight 2022\u201d Instagram story with \u201cquestion sticker\u201d and customer incentive, along with how its implementation will be integrated.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tip: <\/strong>Research how other brands have used the \u201cquestion sticker\u201d in Instagram stories of a similar nature so that you have a practical view of how these look and work.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><u>Question 3<\/u> <\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>STEP 4: Marketing material portfolio<\/strong><\/p>\n<p>To present your marketing plan, you need visual evidence of how you would like the Instagram story for \u201cProduct Insight 2022\u201d to be presented to the customer via Amazon\u2019s South African page.<\/p>\n<p>&nbsp;<\/p>\n<p>You therefore need to design a mock-up of an Instagram story that could, in theory, be published by Amazon South Africa.<\/p>\n<p>&nbsp;<\/p>\n<p>You will need to include:<\/p>\n<ul>\n<li>The \u201cquestion sticker\u201d with a relevant<\/li>\n<li>Brief information on the discount voucher<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Remember to reference any sourced visuals.<\/p>\n<p>&nbsp;<\/p>\n<p>Recommended websites that you could use to create your mock Instagram story content:<\/p>\n<ul>\n<li><u>canva.com<\/u><\/li>\n<li><u>https:\/\/crello.com\/<\/u><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>SECTION B \u2013 REFERENCING AND TECHNICAL CARE<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>The quality of your referencing, according to the <em>Milpark Reference Guide<\/em>, as well as spelling, grammar and professional document layout, will be evaluated according to the assessment criteria in the following marking rubric:<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\"><strong>Criterion<\/strong><\/td>\n<td width=\"79\"><strong>0 marks<\/strong><\/td>\n<td width=\"84\"><strong>2 marks<\/strong><\/td>\n<td width=\"78\"><strong>3 marks<\/strong><\/td>\n<td width=\"78\"><strong>4 marks<\/strong><\/td>\n<td width=\"78\"><strong>5 marks<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"78\"><strong>Referencing<\/strong><\/td>\n<td width=\"88\">Sources have<\/td>\n<td width=\"79\">Sources<\/td>\n<td width=\"84\">Most<\/td>\n<td width=\"78\">Only some<\/td>\n<td width=\"78\">The<\/td>\n<td width=\"78\">All sources<\/td>\n<\/tr>\n<tr>\n<td width=\"78\"><strong>and<\/strong><\/td>\n<td width=\"88\">been<\/td>\n<td width=\"79\">have not<\/td>\n<td width=\"84\">sources<\/td>\n<td width=\"78\">sources<\/td>\n<td width=\"78\">majority of<\/td>\n<td width=\"78\">have been<\/td>\n<\/tr>\n<tr>\n<td width=\"78\"><strong>technical<\/strong><\/td>\n<td width=\"88\">correctly<\/td>\n<td width=\"79\">been<\/td>\n<td width=\"84\">have not<\/td>\n<td width=\"78\">have not<\/td>\n<td width=\"78\">sources<\/td>\n<td width=\"78\">referenced<\/td>\n<\/tr>\n<tr>\n<td width=\"78\"><strong>care<\/strong><\/td>\n<td width=\"88\">referenced<\/td>\n<td width=\"79\">referenced\/<\/td>\n<td width=\"84\">been<\/td>\n<td width=\"78\">been<\/td>\n<td width=\"78\">have been<\/td>\n<td width=\"78\">in detail<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">(according to<\/td>\n<td width=\"79\">referenced<\/td>\n<td width=\"84\">referenced<\/td>\n<td width=\"78\">referenced<\/td>\n<td width=\"78\">referenced<\/td>\n<td width=\"78\">according<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">the <em>Milpark<\/em><\/td>\n<td width=\"79\">correctly,<\/td>\n<td width=\"84\">correctly<\/td>\n<td width=\"78\">correctly<\/td>\n<td width=\"78\">correctly<\/td>\n<td width=\"78\">to the<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\"><em>Reference<\/em><\/td>\n<td width=\"79\">and the<\/td>\n<td width=\"84\">according to<\/td>\n<td width=\"78\">according<\/td>\n<td width=\"78\">according<\/td>\n<td width=\"78\"><em>Milpark<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\"><em>Guide<\/em>), and<\/td>\n<td width=\"79\">spelling,<\/td>\n<td width=\"84\">the <em>Milpark<\/em><\/td>\n<td width=\"78\">to the<\/td>\n<td width=\"78\">to the<\/td>\n<td width=\"78\"><em>Reference<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">the spelling,<\/td>\n<td width=\"79\">grammar<\/td>\n<td width=\"84\"><em>Reference<\/em><\/td>\n<td width=\"78\"><em>Milpark<\/em><\/td>\n<td width=\"78\"><em>Milpark<\/em><\/td>\n<td width=\"78\"><em>Guide<\/em>, and<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">grammar and<\/td>\n<td width=\"79\">and<\/td>\n<td width=\"84\"><em>Guide<\/em>, and<\/td>\n<td width=\"78\"><em>Reference<\/em><\/td>\n<td width=\"78\"><em>Reference<\/em><\/td>\n<td width=\"78\">all of the<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">document<\/td>\n<td width=\"79\">professional<\/td>\n<td width=\"84\">only a small<\/td>\n<td width=\"78\"><em>Guide<\/em>, and<\/td>\n<td width=\"78\"><em>Guide<\/em>, and<\/td>\n<td width=\"78\">spelling,<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">layout are<\/td>\n<td width=\"79\">compilation<\/td>\n<td width=\"84\">portion of<\/td>\n<td width=\"78\">most of the<\/td>\n<td width=\"78\">the<\/td>\n<td width=\"78\">grammar<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">professionally<\/td>\n<td width=\"79\">of the<\/td>\n<td width=\"84\">the spelling,<\/td>\n<td width=\"78\">spelling,<\/td>\n<td width=\"78\">spelling,<\/td>\n<td width=\"78\">and<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">compiled.<\/td>\n<td width=\"79\">document<\/td>\n<td width=\"84\">grammar<\/td>\n<td width=\"78\">grammar<\/td>\n<td width=\"78\">grammar<\/td>\n<td width=\"78\">profession-<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">&nbsp;<\/td>\n<td width=\"79\">are not<\/td>\n<td width=\"84\">and<\/td>\n<td width=\"78\">and<\/td>\n<td width=\"78\">and<\/td>\n<td width=\"78\">al<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">&nbsp;<\/td>\n<td width=\"79\">appropriate<\/td>\n<td width=\"84\">professional<\/td>\n<td width=\"78\">profession-<\/td>\n<td width=\"78\">profession-<\/td>\n<td width=\"78\">compilation<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">&nbsp;<\/td>\n<td width=\"79\">for real<\/td>\n<td width=\"84\">compilation<\/td>\n<td width=\"78\">al<\/td>\n<td width=\"78\">al<\/td>\n<td width=\"78\">of the<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">&nbsp;<\/td>\n<td width=\"79\">workplace<\/td>\n<td width=\"84\">of the<\/td>\n<td width=\"78\">compilation<\/td>\n<td width=\"78\">compilation<\/td>\n<td width=\"78\">document<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">&nbsp;<\/td>\n<td width=\"79\">use.<\/td>\n<td width=\"84\">document is<\/td>\n<td width=\"78\">of the<\/td>\n<td width=\"78\">of the<\/td>\n<td width=\"78\">is highly<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">&nbsp;<\/td>\n<td width=\"79\">&nbsp;<\/td>\n<td width=\"84\">appropriate<\/td>\n<td width=\"78\">document<\/td>\n<td width=\"78\">document<\/td>\n<td width=\"78\">appropriate<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">&nbsp;<\/td>\n<td width=\"79\">&nbsp;<\/td>\n<td width=\"84\">for real<\/td>\n<td width=\"78\">is<\/td>\n<td width=\"78\">are<\/td>\n<td width=\"78\">for real<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">&nbsp;<\/td>\n<td width=\"79\">&nbsp;<\/td>\n<td width=\"84\">workplace<\/td>\n<td width=\"78\">appropriate<\/td>\n<td width=\"78\">appropriate<\/td>\n<td width=\"78\">workplace<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">&nbsp;<\/td>\n<td width=\"79\">&nbsp;<\/td>\n<td width=\"84\">use.<\/td>\n<td width=\"78\">for real<\/td>\n<td width=\"78\">for real<\/td>\n<td width=\"78\">use.<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">&nbsp;<\/td>\n<td width=\"79\">&nbsp;<\/td>\n<td width=\"84\">&nbsp;<\/td>\n<td width=\"78\">workplace<\/td>\n<td width=\"78\">workplace<\/td>\n<td width=\"78\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td width=\"78\">&nbsp;<\/td>\n<td width=\"88\">&nbsp;<\/td>\n<td width=\"79\">&nbsp;<\/td>\n<td width=\"84\">&nbsp;<\/td>\n<td width=\"78\">use.<\/td>\n<td width=\"78\">use.<\/td>\n<td width=\"78\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"7\" width=\"563\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<blockquote><p>Do you need PMAR01-6 Marketing Management Practice <a href=\"https:\/\/assignmenttask.com\/answers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Assignment Answers<\/strong><\/a>? Our PhD\/MBA level <a href=\"https:\/\/assignmenttask.com\/experts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Assignment Writing Experts<\/strong><\/a> provide academic assignment help in over 100+ subjects. You can contact us through our 24\/7 live chat support facility. Students can avail of our <a href=\"https:\/\/assignmenttask.com\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing Assignment Help<\/strong><\/a> at the best price. <a href=\"https:\/\/assignmenttask.com\/\"><strong>Assignment Task<\/strong><\/a> is an ideal option for you. You can find any type of homework related help here.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>For REF&#8230; Use: <span style=\"color: #808000;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;#getanswers2002082&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:577,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:1,&quot;12&quot;:0}\">#getanswers2002082<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PMAR01-6 Marketing Management Practice Assignment Solutions &nbsp; Assignment Detail:- Number of Words: 2500 &nbsp; &nbsp; Assignment C (PMAR01-6) &nbsp; SECTION A \u2013 PARAGRAPH QUESTIONS &nbsp; Read the Amazon case studies and recommended reading again (provided in Assignment A and B), before answering questions that follow: \u00a0 You have been assigned the role of assistant to the Marketing Manager for Amazon South Africa. You are required to assist in compiling components of the marketing plan. &nbsp; You will be using the answers to the following questions to structure your marketing campaign. &nbsp; Question 1 &nbsp; STEP 2: Assessing external environmental factors <a href=\"https:\/\/assignmenttask.com\/answers\/pmar01-6-marketing-management-practice-assignment-answers\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1615],"tags":[6673,6676,6677,6675,6674,6672,6671],"_links":{"self":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts\/4650"}],"collection":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/comments?post=4650"}],"version-history":[{"count":1,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts\/4650\/revisions"}],"predecessor-version":[{"id":4651,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts\/4650\/revisions\/4651"}],"wp:attachment":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/media?parent=4650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/categories?post=4650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/tags?post=4650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}