{"id":2454,"date":"2019-10-30T09:38:31","date_gmt":"2019-10-30T09:38:31","guid":{"rendered":"https:\/\/assignmenttask.com\/answers\/?p=2454"},"modified":"2020-01-16T19:59:17","modified_gmt":"2020-01-16T19:59:17","slug":"bm031-3-2-mkir-marketing-research-intelligence-assignment-answers","status":"publish","type":"post","link":"https:\/\/assignmenttask.com\/answers\/bm031-3-2-mkir-marketing-research-intelligence-assignment-answers\/","title":{"rendered":"(BM031-3-2-MKIR) Marketing Research & Intelligence Assignment Answers"},"content":{"rendered":"

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Module: Marketing Research & Intelligence (BM031-3-2)<\/strong><\/p>\n

Learning Outcomes<\/strong><\/p>\n

This assignment requires you to draw on several areas of study within the Module. You are expected to demonstrate and will be evaluated onthe following outcomes:<\/p>\n

    \n
  1. Understand the proper use of various research techniques (the when and how to use them) either for improving in-house research or for evaluating research projects farmed out to external research consulting firms<\/li>\n
  2. Know at least some of the techniques used for different research objectives.<\/li>\n
  3. Use research in competitive analysis and target market segmentation; measuring customer reactions and promotional effectiveness.<\/li>\n
  4. Design efficient and effective research that providessolutions to stated objectives.<\/li>\n
  5. Apply the research results for managerial implications, and<\/li>\n<\/ol>\n
      \n
    1. Appreciate the intricacies of conducting marketing research including issues of ethics.<\/li>\n<\/ol>\n

      A).\u00a0 \u00a0The Assignment Brief<\/strong><\/p>\n

      Select any ONE (1)<\/strong> of the following scenarios, and prepare a marketing research report of approximately 2,000 words. You are required touse secondary and primary data for your research information.<\/p>\n

      Question 2<\/u><\/strong><\/p>\n

      Malaysia is establishing its market share in the education industry. As a consultant, you have been given the task to conduct a market research study on the pull factors of why do foreign students chose to pursue their tertiary education in Malaysia.<\/p>\n

      B).\u00a0 Assignment Structure\/Marks Allocation<\/strong><\/p>\n

      Your research reportshould cover the following:\u00a0 \u00a0 \u00a0 \u00a0 Marks Allocated<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
      Part One: Executive Summary<\/strong><\/td>\n(5 marks)<\/p>\n

       <\/td>\n<\/tr>\n

      Part Two: Introduction & Research Background<\/strong><\/p>\n

      a.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Statement of the problem<\/p>\n

      b.\u00a0\u00a0\u00a0\u00a0\u00a0 Objectives of the research: Identify what are the general objectives and specific objectives of the research and its link\u00a0 to research problem<\/td>\n

      		(20 marks)<\/td>\n<\/tr>\n
      Part Three: Literature Review<\/strong><\/p>\n

      a.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Theoretical framework: What are the relevant theories, concepts and models relevant for the research?<\/p>\n

      b.\u00a0\u00a0\u00a0\u00a0\u00a0 Use of secondary data<\/td>\n

      		(15 marks)<\/td>\n<\/tr>\n
      Part Four: Research Design& Primary Data<\/strong><\/p>\n
        \n
      • Population and sample: Who are the population and sample for the research? What sampling technique proposed and why?<\/li>\n
      • Data collection method: Qualitative or quantitative?<\/li>\n
      • Measurement: What is your research going to measure? Attach your questionnaire in the Appendix<\/em><\/li>\n<\/ul>\n<\/td>\n
      		(40 marks)<\/td>\n<\/tr>\n
      <\/td>\n(10 marks)<\/td>\n<\/tr>\n
      <\/td>\n(5 marks)<\/td>\n<\/tr>\n
      <\/td>\n(5 marks)<\/td>\n<\/tr>\n
      \n

      (Total 100 marks)<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      C).\u00a0 \u00a0The Assignment Guidelines<\/strong><\/p>\n

      The assignment must adhere to standard academic documentation standards:<\/p>\n