{"id":2307,"date":"2019-09-18T19:15:12","date_gmt":"2019-09-18T19:15:12","guid":{"rendered":"https:\/\/assignmenttask.com\/answers\/?p=2307"},"modified":"2020-01-16T20:08:31","modified_gmt":"2020-01-16T20:08:31","slug":"b6-market-a16-i1-preliminary-marketing-plan-assignment-answers","status":"publish","type":"post","link":"https:\/\/assignmenttask.com\/answers\/b6-market-a16-i1-preliminary-marketing-plan-assignment-answers\/","title":{"rendered":"B6-MARKET-A16-I1 PRELIMINARY MARKETING PLAN ASSIGNMENT ANSWERS"},"content":{"rendered":"<ul>\n<li><strong>PRELIMINARY MARKETING PLAN ASSIGNMENT<\/strong><\/li>\n<\/ul>\n<p>This assignment requires that you select a company that sells a product that you are familiar with and then base your answers on the chosen company and the chosen product. You are required to develop a marketing plan for your chosen product using secondary data you have researched. In the plan you should include:<\/p>\n<ol>\n<li><strong>Introduction<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Short background of the company its mission and vision<\/li>\n<li>Products and Services being offered by the company. &#8211; description of the product portfolio and the specific product of your choice.<\/li>\n<\/ul>\n<ol>\n<li>Outline the marketing objectives of your chosen product<strong>. (10 marks)<\/strong><\/li>\n<\/ol>\n<ul>\n<li><strong>Target market analysis<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Describe in detail the profile\u00a0 \u00a0of the target market for your chosen product<\/li>\n<li>Explain the type of demand which is associated with that market (use<em> the various demand states<\/em>). Justify<\/li>\n<li>The general needs in the market and how the product is meeting those needs (<strong>10 marks)<\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<ol>\n<li><strong>Micro and macro environmental analysis<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Explain the most macro environmental actors which will affect the marketing strategy and justify why they are critical.<\/li>\n<li>Explain the most critical micro environmental actors which will affect the marketing strategy and justify why they are critical. <strong>(40 marks<\/strong>)<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<ol>\n<li><strong>Marketing strategy <\/strong><\/li>\n<\/ol>\n<ul>\n<li>Describe in detail the marketing mix strategy <strong>(4Ps or 7Ps)<\/strong> and how you will blend it to suit the marketing objectives. <strong>(20 marks)<\/strong><\/li>\n<li>Describe any Two growth strategies that the company can use to grow the product market share. \u00a0(Use<em> Ansoff matrix, integrative or BCG matrix based strategies<\/em>) <strong>(10 marks)<\/strong><\/li>\n<li>Explain the segmentation criteria to be used for the company to suit the market <strong>needs (10 marks)<\/strong><\/li>\n<\/ul>\n<p><strong>N: B<\/strong> You have to gather information on the company using sources such as the financial press, company websites, journals ,books etc. Remember to provide a list of resources used\/accessed at the end of the assignment<strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRELIMINARY MARKETING PLAN ASSIGNMENT This assignment requires that you select a company that sells a product that you are familiar with and then base your answers on the chosen company and the chosen product. You are required to develop a marketing plan for your chosen product using secondary data you have researched. In the plan you should include: Introduction Short background of the company its mission and vision Products and Services being offered by the company. &#8211; description of the product portfolio and the specific product of your choice. Outline the marketing objectives of your chosen product. (10 marks) Target <a href=\"https:\/\/assignmenttask.com\/answers\/b6-market-a16-i1-preliminary-marketing-plan-assignment-answers\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts\/2307"}],"collection":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/comments?post=2307"}],"version-history":[{"count":3,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts\/2307\/revisions"}],"predecessor-version":[{"id":2309,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts\/2307\/revisions\/2309"}],"wp:attachment":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/media?parent=2307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/categories?post=2307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/tags?post=2307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}