{"id":2139,"date":"2019-09-16T07:09:36","date_gmt":"2019-09-16T07:09:36","guid":{"rendered":"https:\/\/assignmenttask.com\/answers\/?p=2139"},"modified":"2020-01-16T20:08:32","modified_gmt":"2020-01-16T20:08:32","slug":"nike-segmentation-marketing-excellence-case-study-analysis","status":"publish","type":"post","link":"https:\/\/assignmenttask.com\/answers\/nike-segmentation-marketing-excellence-case-study-analysis\/","title":{"rendered":"NIKE Segmentation Marketing Excellence Case Study Analysis"},"content":{"rendered":"<h2><strong>NIKE Marketing Case Study Answers<\/strong><\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/assignmenttask.com\/order-now.php\"><img decoding=\"async\" class=\"aligncenter wp-image-1135 size-full lazyload\" data-src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/Order-now-1.png\" alt=\"Order-now\" width=\"552\" height=\"87\" data-srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/Order-now-1.png 552w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/Order-now-1-300x47.png 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/Order-now-1-360x57.png 360w\" data-sizes=\"(max-width: 552px) 100vw, 552px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 552px; --smush-placeholder-aspect-ratio: 552\/87;\" \/><\/a><\/p>\n<p><strong>Nike Marketing Assessment details:<\/strong><\/p>\n<p><strong>Assessment 1: Case Study Analysis (30%)<\/strong><\/p>\n<p>The case study is about market segmentation and strategic options for sport shoes. Please read the Marketing Excellence case study on Nike on pages 52-53 of the Kotler &amp; Keller text. There are also many other sources of information to read and use as references (e.g. internet\/online articles, recommended texts and academic journal articles).<\/p>\n<ul>\n<li>The answers to the three case study questions are to be typed (single line spacing) and a minimum of 1,500 words<\/li>\n<li>Refer to the case study analysis marking guide (below) for detailed marking criteria<\/li>\n<li>The analysis should be submitted via the link on the unit website. The submission should include the analysis with appendices if appropriate<\/li>\n<li>NOTE: Don\u2019t add a submission cover sheet, instead add your name and student number to a footer in the document<\/li>\n<\/ul>\n<h3>Case study questions<\/h3>\n<p>Based on the case study and further research, provide answers to the following three questions.<\/p>\n<p>NOTE don\u2019t answer the two questions in the text on page 54.<\/p>\n<ol>\n<li>What is market segmentation? What segmentation strategy has Nike used to segment their market?<\/li>\n<li>What is Nike\u2019s key marketing strategy? How does this relate to brand equity and market share of the sports shoe market?<\/li>\n<li>Discuss segmentation strategies in relation to the broader sports shoe market. A brief competitive analysis of the global market should be<\/li>\n<\/ol>\n<p>Tables and additional information can be included in an appendix.<\/p>\n<table style=\"height: 515px;\" width=\"803\">\n<tbody>\n<tr>\n<td colspan=\"6\" width=\"631\"><strong>Marking Guide: Case study analysis<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><strong>Assessment Criteria<\/strong><\/td>\n<td width=\"47\"><strong>Pass<\/strong><\/td>\n<td width=\"57\"><strong>Credit<\/strong><\/td>\n<td width=\"76\"><strong>Distinction<\/strong><\/td>\n<td width=\"76\"><strong>High Distinction<\/strong><\/td>\n<td width=\"57\"><strong>TOTAL 30%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><strong>Introduction<\/strong>: summary of the key issues of the topic and strategic implications<\/td>\n<td width=\"47\">1<\/td>\n<td width=\"57\">1.2<\/td>\n<td width=\"76\">1.4<\/td>\n<td width=\"76\">1.6<\/td>\n<td width=\"57\">2<\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><strong>Analysis: <\/strong>all 3 questions answered separately and in sufficient depth, minimum 1,500 words, with well informed, logical discussion<\/td>\n<td width=\"47\">&nbsp;<\/p>\n<p>3<\/td>\n<td width=\"57\">&nbsp;<\/p>\n<p>3.6<\/td>\n<td width=\"76\">&nbsp;<\/p>\n<p>4.2<\/td>\n<td width=\"76\">&nbsp;<\/p>\n<p>4.8<\/td>\n<td width=\"57\">&nbsp;<\/p>\n<p>6<\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><strong>Understanding of broader concepts: <\/strong>additional research demonstrated with discussion from a broader perspective which provides support to the analysis<\/td>\n<td width=\"47\">&nbsp;<\/p>\n<p>3<\/td>\n<td width=\"57\">&nbsp;<\/p>\n<p>3.6<\/td>\n<td width=\"76\">&nbsp;<\/p>\n<p>4.2<\/td>\n<td width=\"76\">&nbsp;<\/p>\n<p>4.8<\/td>\n<td width=\"57\">&nbsp;<\/p>\n<p>6<\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><strong>Understanding of academic theory: <\/strong>analysis of relevant theories with application to the case study<\/td>\n<td width=\"47\">&nbsp;<\/p>\n<p>4<\/td>\n<td width=\"57\">&nbsp;<\/p>\n<p>4.8<\/td>\n<td width=\"76\">&nbsp;<\/p>\n<p>5.6<\/td>\n<td width=\"76\">&nbsp;<\/p>\n<p>6.4<\/td>\n<td width=\"57\">&nbsp;<\/p>\n<p>8<\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><strong>Academic research: <\/strong>4 relevant academic journal articles cited with relevance to the discussion, correctly cited and referenced<\/td>\n<td width=\"47\">&nbsp;<\/p>\n<p>2<\/td>\n<td width=\"57\">&nbsp;<\/p>\n<p>2.4<\/td>\n<td width=\"76\">&nbsp;<\/p>\n<p>2.8<\/td>\n<td width=\"76\">&nbsp;<\/p>\n<p>3.2<\/td>\n<td width=\"57\">&nbsp;<\/p>\n<p>4<\/td>\n<\/tr>\n<tr>\n<td width=\"319\"><strong>Quality of writing<\/strong>: overall report quality, correct grammar, spelling, referencing and formatting.<\/td>\n<td width=\"47\">2<\/td>\n<td width=\"57\">2.4<\/td>\n<td width=\"76\">2.8<\/td>\n<td width=\"76\">3.2<\/td>\n<td width=\"57\">4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Submission<\/h3>\n<p>The assignment should be submitted through LMS as a word document, it should be single line spaced, 12pt font. Include all in-text and end-text references, in APA or Chicago style, as per the Murdoch guidelines http:\/\/library.murdoch.edu.au\/Students\/Referencing\/.<\/p>\n<p>Late submissions will be penalised by 10% per day in accordance with the Assessment Policy, late submission of 7 days, or more, will not be marked.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NIKE Marketing Case Study Answers Nike Marketing Assessment details: Assessment 1: Case Study Analysis (30%) The case study is about market segmentation and strategic options for sport shoes. Please read the Marketing Excellence case study on Nike on pages 52-53 of the Kotler &amp; Keller text. There are also many other sources of information to read and use as references (e.g. internet\/online articles, recommended texts and academic journal articles). The answers to the three case study questions are to be typed (single line spacing) and a minimum of 1,500 words Refer to the case study analysis marking guide (below) for <a href=\"https:\/\/assignmenttask.com\/answers\/nike-segmentation-marketing-excellence-case-study-analysis\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[492],"tags":[2308,2311,2310,2302,2307,2309],"class_list":["post-2139","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-marketing-excellence-nike-case-study","tag-mbs537-strategic-marketing-management","tag-nike-case-study-analysis","tag-nike-case-study-marketing-management","tag-nike-case-study-questions","tag-nike-segmentation-marketing-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIKE Segmentation Marketing Excellence Case Study Analysis - Get 24\/7 Homework Help Solution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/assignmenttask.com\/answers\/nike-segmentation-marketing-excellence-case-study-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIKE Segmentation Marketing Excellence Case Study Analysis - Get 24\/7 Homework Help Solution\" \/>\n<meta property=\"og:description\" content=\"NIKE Marketing Case Study Answers Nike Marketing Assessment details: Assessment 1: Case Study Analysis (30%) The case study is about market segmentation and strategic options for sport shoes. 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