{"id":1705,"date":"2019-06-28T06:39:58","date_gmt":"2019-06-28T06:39:58","guid":{"rendered":"https:\/\/assignmenttask.com\/answers\/?p=1705"},"modified":"2020-01-16T20:15:02","modified_gmt":"2020-01-16T20:15:02","slug":"lenovo-goes-global-global-marketing-and-brand-management-assignment-questions","status":"publish","type":"post","link":"https:\/\/assignmenttask.com\/answers\/lenovo-goes-global-global-marketing-and-brand-management-assignment-questions\/","title":{"rendered":"Lenovo Goes Global: Global Marketing and Brand Management Assignment Questions"},"content":{"rendered":"

Programme: Executive MBA<\/strong><\/p>\n

Module Code & Name: EMBGMBM – Global Marketing and Brand Management<\/strong><\/p>\n

Title: Lenovo Goes Global<\/strong><\/p>\n

Assignment Tasks:<\/strong><\/h2>\n

You are to read the accompanying case study; \u201cLenovo Goes Global\u201d<\/p>\n

You are to undertake research from current company records and other secondary sources that are publicly available to enable you to complete this assignment. Your task is to complete an investigation business report format by specifically addressing the following issues:<\/p>\n

    \n
  1. Discuss how well Lenovo\u2019s SWOT\/PEST analyses match each other.<\/li>\n
  2. How intense is the Global PC, Laptop and Smartphone Industry (Porter\u2019s 5-Forces model)<\/li>\n
  3. What is Lenovo\u2019s position from a BCG matrix perspective?<\/li>\n
  4. What is Lenovo\u2019s position from an Ansoff matrix perspective?<\/li>\n
  5. Analyse the extended marketing mix (4Ps of product marketing mix and 3Ps of services marketing mix) of Lenovo.<\/li>\n
  6. Make recommendations to overcome any areas of weaknesses.<\/li>\n<\/ol>\n

    —————————————————————————————————————————<\/p>\n

    The word count is 5,000 words (+\/- 10%) with indexed headings & subheadings in the following format:<\/p>\n