{"id":1440,"date":"2019-05-08T13:24:56","date_gmt":"2019-05-08T13:24:56","guid":{"rendered":"https:\/\/assignmenttask.com\/answers\/?p=1440"},"modified":"2020-01-16T20:20:34","modified_gmt":"2020-01-16T20:20:34","slug":"luna-pen-a-puzzling-request-assignment-answers-for-sbs-mba-msc-assignment-kuwait","status":"publish","type":"post","link":"https:\/\/assignmenttask.com\/answers\/luna-pen-a-puzzling-request-assignment-answers-for-sbs-mba-msc-assignment-kuwait\/","title":{"rendered":"Luna Pen A Puzzling Request Assignment Answers for SBS MBA \/ MSC Assignment Kuwait"},"content":{"rendered":"<p>Type : Assignment help<\/p>\n<p>Subject :Communications<\/p>\n<p>Number of Words : 3500<\/p>\n<p>Citation\/Referencing Style : harvard<\/p>\n<p>Erika Graeper absently twirled the Luna in her fingers. It was not as massive as the Mont Blanc\u201fs Meisterst\u00fcck or the most expensive Pelikans, but the Luna had a comfortable heft and balance. It was handsome, as well. The pen\u201fs midnight blue barrel was accented by a gold clip, and an elegant crescent moon was inlaid at the top of the cap.<\/p>\n<p><a href=\"https:\/\/assignmenttask.com\/order-now.php\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1335 size-full lazyload\" data-src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/assignment-help.jpg\" alt=\"assignment-help\" width=\"669\" height=\"148\" data-srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/assignment-help.jpg 669w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/assignment-help-300x66.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/assignment-help-360x80.jpg 360w\" data-sizes=\"(max-width: 669px) 100vw, 669px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 669px; --smush-placeholder-aspect-ratio: 669\/148;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1335 size-full\" src=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/assignment-help.jpg\" alt=\"assignment-help\" width=\"669\" height=\"148\" srcset=\"https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/assignment-help.jpg 669w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/assignment-help-300x66.jpg 300w, https:\/\/assignmenttask.com\/answers\/wp-content\/uploads\/2019\/04\/assignment-help-360x80.jpg 360w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/noscript><\/a><\/p>\n<p>Erika smiled to herself, as the Luna tripped memories of both pleasure and small embarrassment. It had been given to her by her grandmother a dozen years ago when she had been about to start university. Erika had promptly used the pen to write a thank you note on crisp white stationery and had solemnly said that it would be a great help in her studies. Once at school, however, she had reverted to ball point pens and mechanical pencils. Since then, the Luna had been tucked, unused, in the back of a desk drawer.<br \/>\nThe gift certainly would still have been forgotten had not an odd letter happened to come to her desk at DGG the first month she started to work for that company. Judging by the notes that had been scribbled on it, the letter had gone past three other people before being forwarded to her. Her immediate boss, Wilhelm Mann, had scribbled a cryptic instruction that said in its entirety: \u201cPlease respond\u2014Luna out of production for years.<\/p>\n<p>\u201dMann was out of the office and was unavailable to provide more information, so Erika had turned to the letter itself. It was from Cecil Armstrong, president of Queensland Office Supply, Ltd., in Brisbane, Australia, and was addressed to Herr Heinrich Dumart, president of Luna, in Frankfurt, Germany. Armstrong\u201fs letter complained of difficulties in obtaining Luna pens for the retailers with whom he dealt. \u201cSmall wonder,\u201d Erika thought to herself, \u201csince Lunas aren\u201ft made any more.\u201d But as she read further, she became perplexed. Armstrong had written: \u201cYour representative, Mr. Alven Feng, assures me that manufacturing is being stepped up to meet increased demand, but his deliveries often are late and are insufficient to satisfy my customers\u201f needs.\u201d<\/p>\n<p>Erika checked back to see the date of the letter\u2014January 12, 2002. It had probably taken less than a week to arrive from Australia, but another three months had passed as the letter had bounced from one office at DGG to another until it found its way to Erika. Nevertheless, Armstrong was writing as if the Luna were still being made. It seemed unlikely, but perhaps her boss had been wrong about the pen being out of production.<\/p>\n<p>Armstrong\u201fs letter went on to praise the pen and to encourage the Luna Company to take full advantage of its growing market. \u201cI do not know the nature of your relationship with Mr. Feng, but if he does not have exclusive rights to represent you in this part of the world, I would very much like to pursue that possibility for Australia.\u201d<\/p>\n<p>Armstrong had attached a copy of a letter he had written a year earlier, likewise asking about distribution rights. Attached, as well, was a letter dated November 5, 2001, from Alven Feng to Cecil Armstrong. He promised new pens would be delivered shortly, but stated that while Luna was striving to meet increased demand, it did not want to compromise quality to do so. Feng\u201fs letterhead identified him as \u201cManaging Director\u201d of Global Service Company, Taipei, Republic of China. Erika recalled that meant Taiwan, not mainland China, but never had heard of Feng\u201fs company.<\/p>\n<p>\u201cPlease respond,\u201d Erika\u201fs boss had directed her. But how was she to reply to a request from someone halfway around the world regarding a product that was no longer made?<\/p>\n<p>Erika Graeper<\/p>\n<p>Erika\u201fs only knowledge of the Luna pen came from the fact that her grandmother happened to have given her one long ago. Erika had been trained in electrical engineering, had worked for a German audio speaker manufacturer for three years, then earned her MBA from the University of Texas, Austin, in 1999. Her decision to attend professional school in the United States surprised her friends and family, but Erika had wanted to see more of the world. She chose Texas specifically because of the university\u201fs ambitious partnership with private corporations to spawn new computer technology.<\/p>\n<p>As she had hoped, business school expanded her interests beyond engineering; somewhat to her surprise, she became particularly fascinated with marketing. Upon graduation, Erika went to work for Dell Computer right in Austin, Texas. Dell had grown enormously in just a few years, by assembling quality products and selling many of them through technical product centers on university campuses throughout the United States.<\/p>\n<p>Erika enjoyed her two years at Dell, but with the changes at the company she felt the job was not giving her the kind of experience she had hoped for. While on a brief vacation to her family\u201fs home outside of Frankfurt, she happened to hear of an interesting position that had opened up at DGG, a fast-growing distributor of computer peripherals and related supplies. DGG had started as a small greeting card company, the Deutsche Grusskarte Gesellschaft, but through a series of acquisitions and mergers, it moved into stationery and, then, office products. When it expanded beyond Germany, the name was formally trimmed to its bare initials. Admirers of its fat earnings statements (net earnings averaged 15% of revenue over the past five years) sometimes still refer to DGG as \u201cDie Goldene Gans\u201d\u2014the golden goose. DGG\u201fs annual revenues in the previous year, over \u20ac650 million (US$590 million), resulted in net earnings of \u20ac99 million (US$90 million).<\/p>\n<p>Erika interviewed with many people at DGG, and was specifically hired by Wilhelm Mann, who had been impressed with the depth of her technical and business experience. In her new position, Erika was to work with several of the company\u201fs Asian suppliers who produced printer cartridges, diskettes, and other products on to which DGG put its label. While not really a marketing position, the assignment would certainly broaden her perspective. Mann had said, apparently seriously, \u201cOne reason we are hiring you is your experience with dealing with non-European cultures.\u201d Erika was not about to contradict him, but she doubted that her experience in Austin, Texas, with country music, barbecue, and Shiner beer would have much relevance to doing business in Singapore or Hong Kong. Still, she had confidence in her personal ability to adapt to different customs and be alert to possible misunderstandings. Nothing in all of her background, however, had given her even an inkling about the business of fountain pens.<\/p>\n<p>Luna Eclipse?<\/p>\n<p>Erika discussed the Luna Pen puzzle with three of her new colleagues before finding someone who could explain why a letter to Heinrich Dumart should be forwarded to her at DGG. Her company had been growing quickly and many of its employees had come on board just recently.<\/p>\n<p>Few knew more than she did about DGG\u201fs past, but Dieter Bauer had been there for many years and was able to provide some history. Luna was a small company that had been owned and operated by the Dumart family for almost 60 years, Bauer had explained. Annual revenues in the 10 years between 1978 and 1988 were approximately \u20ac11 million (US$10 million). In the 1980s, when the then-senior Dumart was approaching retirement age, he sold the firm\u201fs stock to a larger stationery company, though he stayed on to manage the pen business. Three years later, in turn, DGG acquired that stationery company as a vehicle for manufacturing and marketing copy and printer paper. Luna was not central to the deal, and DGG had made some efforts to spin it off. With the death of Herr Dumart several months earlier, and Luna showing annual losses, there was little interest.<\/p>\n<p>\u201cLuna is in corporate Valhalla now,\u201d Bauer said. When Erika did not seem to understand his reference, he explained that Luna was now in whatever afterlife companies experience when they die. \u201cWe tore down the little factory where the pens were made on the other side of the city maybe five or six years ago. There\u201fs a warehouse there now. If Luna Pen exists today, it\u201fs just on paper.\u201d Erika nodded with a slight smile. Bauer was from Bonn and seemed very formal, but perhaps his word play was intentional. \u201cBut why did this matter end up on my desk?\u201d she asked. \u201cOh, that\u201fs easy,\u201d he replied, \u201cYou\u201fre our new expert on the mysterious O rient.\u201d Now Erika felt comfortable enough to respond, \u201cMaybe no one else new wanted to be bothered with the problem.\u201d<\/p>\n<p>\u201cThat may be true,\u201d Bauer agreed, \u201cand as the newest person here, you can\u201ft bump it to someone else.\u201d That reality gave Erika little comfort. Erika was tempted at first to write Cecil Armstrong and simply tell him that Luna had gone out of business years ago, but she remained puzzled by the fact that he was somehow still getting supplies from Alven Feng of Global Service. Erika did not want to get deeply distracted by this small transaction, as she was about to leave for her first trip to Asia. Out of courtesy she wrote Armstrong, acknowledging his letter and apologized for the delayed response. She explained that Luna had been acquired by DGG and that she had \u201conly recently assumed some responsibilities\u201d in its regard. She thanked him for his kind words about the product and promised to contact him again after she had a chance to look into things.<\/p>\n<p>Luna Rising?<\/p>\n<p>One week later Erika was in Malaysia, having just finished an exhausting round of meetings with several of DGG\u201fs suppliers there. With other meetings to prepare for in Hong Kong and Seoul, and flight delays out of the Kuala Lumpur airport, the Luna puzzle was the furthest thing from Erika\u201fs mind when she happened to spot a handsome indigo pen in the display at the duty-free shop. \u201cPlease show it to me,\u201d she asked the clerk. The dark blue box had LUNA written on it in discreet gold letters. Inside, there was a set of directions for filling the pen and a warranty which identified Global Service of Taipei as the repair facility. Erika carefully looked at the pen itself. To her eye, it seemed identical to the one her grandmother had given her. There on the golden nib was the familiar word, Luna. The clerk mistook Erika\u201fs scrutiny for dissatisfaction and perhaps inferring too much from the fine quality of her suit, said, \u201cI think you would like better this special edition Hemingway by Mont Blanc.\u201d The clerk offered the impressive red pen almost as if it were a religious artifact, but Erika barely gave it a glance.<\/p>\n<p>\u201cNo, no. I\u201fm sorry. I want the Luna,\u201d she said. The look of disappointment on the clerk\u201fs face was obvious. The Luna was priced at \u20ac47 (US$42), while the Hemingway was ten times as much, but it was clear that Erika knew what she wanted. It was clear to Erika, as well, that she had just solved the mystery of the fountain pens: she was buying a counterfeit. Mr. Feng\u2014or somebody behind him\u2014had neatly stepped into the vacuum that had been left when DGG tore down the Luna factory.<\/p>\n<p>Erika felt a flash of exhilaration and indignation. How dare someone appropriate her company\u201fs good name and property! Then she laughed at herself. \u201cI\u201fve barely worked for DGG a month,\u201d she thought. \u201cHow quickly one develops loyalties. Perhaps instead I should ask how we overlooked the potential value of the Luna brand name.\u201d According to Armstrong\u201fs letter, the pen enjoyed some popularity in Australia, and here it was in faraway Malaysia, too.<\/p>\n<p>Erika\u201fs flight was called and she was on the plane to Hong Kong before she realized that she should have asked the clerk where the shop got the pens, though the warranty slip suggested that Global Service was a likely answer. When she finished her appointments in the city, she went on an exploration of local stationery stores. The first two had heard of Luna, but did not stock them, but a third shop had a good supply. Here the price was equivalent to \u20ac59 (US$54), but after only a moment\u201fs hesitation, Erika bought an identical twin of the fountain pen she had purchased in Kuala Lumpur two days earlier. It, too, carried<\/p>\n<p>a warranty from Global Service. Erika took care to obtain a detailed receipt. For good measure, she also bought a bottle of Luna brand ink.<\/p>\n<p>In Seoul, the last stop of her trip, she set out on a similar expedition, though this time without success. One older shopkeeper remembered the Luna quite well. \u201cOh, yes. Made in Germany. Not so expensive. But you can\u201ft get them any more.\u201d Apparently Feng had yet to tap the Korean market.<\/p>\n<p>DGG\u2019s Options<\/p>\n<p>On her return to Frankfurt, Erika wrote a detailed memo to Wilhelm Mann summarizing the results of her scheduled meetings. She added a short postscript stating, \u201cI\u201fve come across some interesting information on the Luna matter you referred to me.\u201d<\/p>\n<p>Two days later she met with Mann who was quite impressed with her general report. After the scheduled topics had been covered, Erika reached into her handbag. \u201cI picked up a couple of souvenirs that you might like to see. This one is from Malaysia,\u201d she noted as she slid a small blue box across his desk, \u201cand here is its twin from Hong Kong.\u201d<\/p>\n<p>Mann opened the first one in puzzlement, then the second. When he spotted the Luna name, a smile of recognition broke over his face. \u201cSo it\u201fs a fine little company we have, Luna. No factory, no workers, no inventory, but somehow we still produce fountain pens. And, look, now we are making ink, too!\u201d<\/p>\n<p>Erika showed Mann the correspondence with Cecil Armstrong in Brisbane. Her letter in response had only been intended to buy a little time. Some mysteries had been resolved, but a lot of questions remained unanswered, not the least of which was the identity of Alven Feng and Global Service.<\/p>\n<p>Before investing any serious effort, Mann suggested that they review DGG\u201fs options. \u201cLet\u201fs just say we confirm that Global Service has made a tidy little business selling counterfeit Lunas. What should we do about it\u2014if anything?\u201d<\/p>\n<p>Erika had anticipated the question and imagined several alternatives. \u201cMy first reaction,\u201d she admitted, \u201cwas to bring a lawsuit for violating our trademark, though I expect that might be expensive and time- consuming. Of course, we always could use the threat of a suit as bargaining leverage.\u201d<\/p>\n<p>\u201cCheck with Gunther Schmidt in our legal department,\u201d Mann interrupted. \u201cWe need to know where we stand in that regard.\u201d \u201cAlso, we\u201fd need to think about what such a suit would get us,\u201d Erika continued. \u201cI suppose we might collect royalty damages, but putting Global out of business doesn\u201ft really help us in any way\u2014 unless we want to get back into fountain pens.\u201d<\/p>\n<p>\u201cI can\u201ft see doing that,\u201d Mann mused. \u201cIt\u201fs just too far removed from our core business. We didn\u201ft make anything of Luna when we had it and the big accounts we serve today buy printer ribbons by the truck load. They\u201fre not asking for fountain pens. Am I wrong?\u201d<\/p>\n<p>Erika did not feel she knew Mann well enough to challenge such a statement directly. Moreover, she suspected that he was probably right on this issue. Still she told him about some quick research she had done on the fountain pen market. Most of the sources she was able to find through LEXIS\/NEXIS described the burgeoning market in the United States, though clearly fountain pens were reappearing everywhere. Annual sales in America had bottomed out at 6.4 million units in 1978 after the onslaught, first, of ball point pens, then felt tips. But the trend reversed itself in the 1980s, notably with the sales of luxury writing instruments. In 1990, 25.5 million fountain pens were sold in the United States. Germany\u201fs own Mont Blanc apparently had half of the American high-end market, Erika added. Overall sales continued to grow, more than doubling since 1990.<\/p>\n<p>\u201cSo Luna got out\u2014not in\u2014on the ground floor?\u201d Mann asked. \u201cIt would seem so, yes,\u201d Erika said. \u201cLuna would probably be in a niche with Osmiroid, Platignum, and some of the lower-priced Parkers. I don\u201ft have any sense of production costs, but it certainly looks as if these companies are doing very well. Even if it\u201fs not the right business for us, Luna may well be valuable to someone else.\u201d<\/p>\n<p>Mann thought for a moment, then neatly arranged the Luna boxes side by side on his desk. Even if DGG could find someone else to manufacture the pens, he speculated, he still worried that his company was poorly positioned to promote and distribute them. \u201cLet me check that option with some other people here, but I don\u201ft think we want to be in the fountain pen business.\u201d<\/p>\n<p>With the hour growing late, the two of them quickly sketched some options. First, DGG could bring suit against Feng and Global to recover damages for past trademark violations. Second, it could negotiate some sort of settlement with Feng in respect to prior royalties and the right to future use of the Luna name, either through some sort of on-going licensing arrangement or an outright sale. Third, of course, DGG might find some other enterprise that would be interested in buying Luna\u201fs goodwill.<\/p>\n<p>\u201cWould you be willing to handle this?\u201d Mann asked.<\/p>\n<p>Erika was delighted at the prospect of having a project that was entirely her own, though Mann cautioned her not to get too deeply entangled. \u201cWe have much bigger things on our agenda. Anything you can get out of this will be a windfall.\u201d<\/p>\n<p>DGG\u2019s Legal Position<\/p>\n<p>Within the week, Mann confirmed that his superiors did not want to resurrect its fountain pen activities, though DGG would be glad to get whatever value was represented by the Luna name. In the meantime, Erika had also received a written legal opinion from Gunther Schmidt. He had found the old Luna files and confirmed that the Luna name had been duly registered internationally, though he cautioned that this might have more significance in Europe and North America than in certain Asian countries. Countries that once were notorious for counterfeiting, he noted however, were now starting to crack down\u2014in order to become better trading partners\u2014but there still were some differences from place to place. In particular, he added, there might be a question of whether the Luna name had been \u201cabandoned,\u201d and thus could be appropriated by another company.<\/p>\n<p>Although DGG had never formally dissolved the Luna firm, the reality was that it had been out of business for several years. There were practical problems of greater concern, he added. First, in a typical trademark violation case, the complaining party measures its damages in terms of lost market share and tarnished reputation. As DGG had voluntarily left the market, could it really be said to have lost anything?<\/p>\n<p>There was still the possibility that some sort of punitive damages might be won. Second, prosecuting such a suit would be expensive, Schmidt warned. It would be necessary to hire local counsel, perhaps in each of the countries in which the Lunas were being illegally sold. The advocates would want to be paid up front, while any award\u2014and subsequent collection\u2014of damages could take years. And should DGG not prevail in court, it might be liable to pay the legal costs of the winning parties.<\/p>\n<p>On the other hand, Schmidt acknowledged that the threat of litigation might be the only way of bringing Feng to the bargaining table. Erika was not surprised by the tone of Schmidt\u201fs memo, though it deepened her realization that she was not in the strongest bargaining position, either with Global or with other potential buyers who might be worried about the legitimacy of the Luna name. Schmidt had offered no<\/p>\n<p>support for an aggressive legal campaign to vindicate DGG\u201fs rights, nor could Erika herself recommend such action, at least not at the outset.<\/p>\n<p>The situation seemed to call for some negotiated solution. To that end, Erika got authorization from Mann to hire an investigator in Taipei to learn more about Global Service and Alven Feng. It took several weeks to find someone in Taipei to prepare a report, and then another two before the information was on Erika\u201fs desk. She learned that Global Service was a legitimate company founded in the late 1950s in Taipei by the Feng family. It was still privately held, so financial information was not available, but knowledgeable observers estimated that its trade activities were in excess of \u20ac23.2 million (US$21 million) annually. Profit figures were even harder to obtain, but the investigator suggested that the usual return for this type of firm was between 8% and 13% of revenues.<\/p>\n<p>Global had done some limited manufacturing over the years, but typically acted as the middleman, distributing other companies\u201f products. At the outset, Global had opportunistically traded in small goods to America; in the 1970s, for example, it was very active in the export of toys made in Taiwan and elsewhere. It was now out of that business entirely; with growing prosperity in the Pacific Rim, it had turned east to do its business. One of its more lucrative activities was said to be the Asian distributorship of Luna pens, which it both manufactured and distributed. Without providing an exact figure, the investigator estimated that Luna pens and other Luna brand products accounted for approximately one- quarter of Global\u201fs sales.<\/p>\n<p>Alven Feng, the report concluded, was the 58-year-old managing director of Global and eldest son of its founder. Other family members were involved in the business, including a brother based in Malaysia, but Alven Feng was said to rule the enterprise with an iron hand. A recent newspaper article on the company, which included a photograph of Feng receiving a community service award, was attached. The copy was not good and Erika could only make out the image of a serious looking man, a bit stout, wearing glasses. The translation of the article itself provided a laudatory account of Feng\u201fs public service and speculated that Global, with large cash reserves, was poised for a major expansion.<\/p>\n<p>Preparing to Negotiate<\/p>\n<p>Erika needed to make another trip to Southeast Asia on other important business. At some point, it would be necessary to deal with Mr. Feng and Global Service and now seemed to be as good a time as any. \u201cBut how should I start the discussions?\u201d she thought to herself.<\/p>\n<p>From her days in Texas, she remembered the American saying, \u201cshoot first, ask questions later.\u201d Maybe she should have Schmidt retain a Taiwanese lawyer to file a trademark suit, even if she didn\u201ft plan to prosecute it fully. She was confident that she could win Schmidt\u201fs and Mann\u201fs support for this strategy, particularly if it seemed like the only realistic way of getting Feng\u201fs attention.<\/p>\n<p>Or perhaps she should not start so aggressively. She drafted several different letters for comparison. One summarized the Luna situation as she understood it and threatened legal action if Global did not pay damages for past infractions. Another version was more conciliatory in tone and hinted at a possible joint venture. Still another said nothing about Luna pen, but suggested that in light of DGG\u201fs growing Asian presence, she wished to discuss a possible relationship with Global to handle computer products.<\/p>\n<p>Erika thought fleetingly about whether there was any way or advantage in having Alven Feng come to her, so she would be operating on familiar territory. Perhaps that might happen at some stage, but she decided that there was more to be learned about Global from being on site. Back when she had been interviewed for her new position at DGG, Wilhelm Mann had flattered her ability to deal with people from other cultures and she had not demurred. Her recent trip to Asia on other business had been merely<\/p>\n<p>introductory; ideas were explored, but no firm agreements were negotiated. This time Erika would likely have to make a deal with Feng and any others who might be involved. She was not comfortable with the fact that she knew little about him, and even less about how he bargained.<\/p>\n<p>In her apartment, Erika had cartons of books that she still hadn\u201ft unpacked from her time in the United States. Among them were some negotiation texts and books on working in unfamiliar cultures. She had greatly enjoyed browsing in the bookstores of Austin. With the best of intentions Erika had picked up things that she meant to read but too rarely had the chance to open. Now it was time to do some research.<\/p>\n<p>One book included a collection of short \u201cdialogues,\u201d many of which demonstrated how easily people from different countries could talk past one another and not even know it. Erika scanned the pages quickly for conversations with the Chinese. One particularly telling example had a westerner insistent on getting down to the \u201cbasics\u201d of the detail at hand while her Chinese counterpart wanted to talk at length about the history of both companies.<\/p>\n<p>Another book on differences in body language warned that when the Chinese \u201csuck air in quickly and audibly around the teeth,\u201d it is a sign that you should modify your request \u201crather than risk having your Chinese counterpart face the highly embarrassing (for them) situation of having to say \u201eno.\u201f\u201c2 Silence, she read, could be a sign of polite contemplation, but direct eye contact was uncommon.<\/p>\n<p>Were such rules of behavior and communication always accurate, Erika wondered? She recalled that when she was in Austin, various well-meaning classmates had remarked on how much more friendly and outgoing she seemed than most Germans. \u201cWell, the people from the north are more formal,\u201d she had usually explained, \u201dbut I\u201fm from Munich and we\u201fre much more outgoing.\u201d<\/p>\n<p>Reflecting on her own experience, she wondered if people were wrong when they stereotyped all Germans, what she could confidently expect to know about anyone else just from their nationality. Erika read further and found a few useful observations. Nevertheless, her research left her less confident than when she began. How should she initiate a meeting with Alven Feng? Should she be aggressive or conciliatory? Would her being female have any bearing on the negotiation?<\/p>\n<p>Erika\u201fs schedule called for her to be in Taipei in exactly one week. For a brief moment, she regretted ever having opened up the Luna question. A simple bureaucratic reply to Mr. Armstrong would have ended the matter and spared her all this uncertainty. She quickly regained her resolve, however, remembering Mann\u201fs comment that anything she won from Alven Feng and his Global Service would be a pure windfall. Still, this would be the first deal she had made for DGG and she wanted to make a good impression. Erika centered several sheets of unlined paper on her desk, removed the cap from the pen her grandmother had given her, and began to sketch her negotiation strategy.<\/p>\n<p>Assignment<br \/>\nEach question carries equal marks.<\/p>\n<p>Situation 1:<\/p>\n<p>Imagine you are Erika Graeper. What would be your initial approach to the negotiation with Alven Feng?<\/p>\n<p>Please read the alternative approaches listed below. Although none of the alternatives may be exactly what you would do, circle the letter (A, B, etc.) of the approach that you would be most likely to take if these were your only options. Next, select the one you would be least likely to take.<\/p>\n<p>After you select both, support and justify both your answers separately with notes from class, theory of negotiation, communication and conflict management. Minimum requirement for each answer is 750 words.<\/p>\n<p>1. Fax Feng requesting a meeting with him in Taipei next week. Outline your understanding that Global Service Company has built a considerable business using the Luna name without DGG\u201fs permission. Raise the issue of back payments for past misuse of the name, and a possible license or sale for future use.<\/p>\n<p>2. Write Feng that his company must cease its unauthorized use of the Luna name, and that DGG is prepared to file lawsuits if necessary. Unless your company asserts its rights, Feng has no reason to negotiate.<\/p>\n<p>3. Contact other companies in Southeast Asia that might be potential buyers of the Luna name, in order to determine their possible interest. Also, write Feng and tell him DGG is planning on selling the rights to the Luna name. Request that he come to Frankfurt in the near future to discuss the settlement of this matter.<\/p>\n<p>4. Fax Feng, introduce yourself, and tell him that you will be in Taipei next week. Ask if there is any convenient time to discuss your recent discovery that the Luna pen is selling well in the Far East, under his company\u201fs marketing strategy. Let him know that DGG is interested in some form of partnership with Global Services.<\/p>\n<p>Situation 2:<\/p>\n<p>This background material brings Erika Graeper to the point where she had to make some key decisions. Going forward, this case asks you to step into her shoes and deal with the issues as they develop.<\/p>\n<p>Outline a Negotiation Strategy. In other words;<\/p>\n<p>1. What Conflict Resolution Method would you prefer to use, and WHY?<\/p>\n<p>2. Which Conflict Management Style should be adopted by Erika, and WHY?<\/p>\n<p>3. What further information might you need before contacting Feng, and how might you realistically obtain it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Type : Assignment help Subject :Communications Number of Words : 3500 Citation\/Referencing Style : harvard Erika Graeper absently twirled the Luna in her fingers. It was not as massive as the Mont Blanc\u201fs Meisterst\u00fcck or the most expensive Pelikans, but the Luna had a comfortable heft and balance. It was handsome, as well. The pen\u201fs midnight blue barrel was accented by a gold clip, and an elegant crescent moon was inlaid at the top of the cap. Erika smiled to herself, as the Luna tripped memories of both pleasure and small embarrassment. It had been given to her by her <a href=\"https:\/\/assignmenttask.com\/answers\/luna-pen-a-puzzling-request-assignment-answers-for-sbs-mba-msc-assignment-kuwait\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1054],"tags":[1239,1238,1237,1240,1236],"_links":{"self":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts\/1440"}],"collection":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/comments?post=1440"}],"version-history":[{"count":1,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts\/1440\/revisions"}],"predecessor-version":[{"id":1441,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/posts\/1440\/revisions\/1441"}],"wp:attachment":[{"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/media?parent=1440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/categories?post=1440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttask.com\/answers\/wp-json\/wp\/v2\/tags?post=1440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}